{"id":42306,"date":"2024-11-21T17:24:58","date_gmt":"2024-11-21T16:24:58","guid":{"rendered":"https:\/\/www.offerista.com\/?post_type=forschung&#038;p=42306"},"modified":"2026-06-24T14:18:42","modified_gmt":"2026-06-24T12:18:42","slug":"holiday-shopping-2024","status":"publish","type":"ebooks","link":"https:\/\/shopfully.com\/at\/ebooks\/holiday-shopping-2024\/","title":{"rendered":"Holiday Shopping 2024: Einkaufsverhalten im europ\u00e4ischen Vergleich"},"content":{"rendered":"<h3>Holiday Shopping 2024: Einkaufsverhalten im europ\u00e4ischen Vergleich<\/h3>\n<p>Wie ist das Konsumverhalten der Europ\u00e4er:innen in dieser Weihnachtssaison? Wie und was werden die \u00d6sterreicher:innen zu Weihnachten einkaufen?<\/p>\n<p>Europ\u00e4ische Verbraucher:innen halten in diesem Jahr eine Balance zwischen Resilienz und Pragmatismus, wobei wirtschaftliche Zw\u00e4nge ihr Konsumverhalten pr\u00e4gen.<\/p>\n<p>Der Holiday Shopping Report 2024 zeigt, wie europ\u00e4ische Verbraucher:innen die Saison inmitten wirtschaftlicher Herausforderungen, fr\u00fchzeitiger Planung und strategischer Budgetierung meistern. Diese Ver\u00e4nderungen zu verstehen, ist f\u00fcr Marken und den Einzelhandel entscheidend, um effektiv mit ihren Kund:innen in Kontakt zu treten.<\/p>\n<p><strong>Im Bericht finden Sie Einblicke zu den Themen:<\/strong><\/p>\n<ul>\n<li>Wirtschaftliche Belastungen treiben die strategischen Ausgaben an<\/li>\n<li>Das Timing ist wichtig: Fr\u00fchshopper bevorzugen Angebote<\/li>\n<li>Die digitale Suche f\u00fchrt, aber der Einkauf im Gesch\u00e4ft bleibt entscheidend<\/li>\n<\/ul>\n<p>Laden Sie den Bericht mit Fokus auf \u00d6sterreich herunter und unterst\u00fctzen Sie Ihr Team mit datenbasierten Strategien zur Ansprache von Weihnachts-Shoppern.<\/p>\n<p><strong>Wollen Sie die gesamte<\/strong><strong> Studie lesen?<\/strong><\/p>\n<p><strong>Methodik<\/strong><br \/>\nShopFully und die Offerista Group haben die \u201eWeihnachtsstudie 2024\u201c durchgef\u00fchrt und dabei Daten von einer Stichprobe von Nutzern im Alter von 18+ aus 8 europ\u00e4ischen L\u00e4ndern (\u00d6sterreich, Bulgarien, Deutschland, Spanien, Frankreich, Ungarn, Italien und Rum\u00e4nien) \u00fcber die Apps von ShopFully und der Offerista Group erhoben (n= 4.312). Die Umfrage fand im Zeitraum von September bis Oktober 2024 statt.<\/p>\n\n\r\n<div class=\"title-radiant has-purple-background has-font-58pt has-bottom-to-top-radiant-direction\">\r\n  <div class=\"texts-title-radiant fade-in-up-stagger-cont\">\r\n    <h2 class=\" title-title-radiant\">\r\n      Download your Digital Content    <\/h2>\r\n      <\/div>\r\n  <div class=\"svg-title-radiant\">\r\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 540.75 424.68\">\r\n      <line class=\"sx\" x1=\".94\" y1=\"312.77\" x2=\"270.44\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"28.85\" y1=\"210.91\" x2=\"270.48\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"73.25\" y1=\"123.44\" x2=\"270.54\" y2=\"422.05\" \/>\r\n      <line class=\"sx\" x1=\"131.12\" y1=\"56.35\" x2=\"270.62\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"198.5\" y1=\"14.24\" x2=\"270.71\" y2=\"422.15\" \/>\r\n      <line class=\"sx\" x1=\"270.75\" x2=\"270.75\" 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method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"689931\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_AT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f689931-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.7\" \/>\n<\/fieldset>\n<p><input type=\"hidden\" name=\"locale\" value=\"at_AT\" \/><br \/>\n<input type=\"hidden\" name=\"Created\" value=\"x-sheetmonkey-current-date-time\" \/>\n<\/p>\n<div class=\"form-columns\">\n\t<div class=\"form-column\">\n\t\t<p><label>Name <span class=\"wpcf7-form-control-wrap\" data-name=\"Nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Nome\" \/><\/span><\/label><br \/>\n<label>Nachname <span class=\"wpcf7-form-control-wrap\" data-name=\"Surname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Surname\" \/><\/span><\/label><br \/>\n<label>E-Mail <span class=\"wpcf7-form-control-wrap\" data-name=\"E-mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"E-mail\" \/><\/span><\/label><br \/>\n<label>Unternehmen <span class=\"wpcf7-form-control-wrap\" data-name=\"Company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Company\" \/><\/span><\/label><br \/>\n<label>Job Titel <span class=\"wpcf7-form-control-wrap\" data-name=\"Job-Title\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Job-Title\" \/><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-column\">\n\t\t<div class=\"select-countries\">\n\t\t\t<p><label>M\u00e4rkte, f\u00fcr die ich mich interessiere: <\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Markets\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"Markets[]\" value=\"Australien\" \/><span class=\"wpcf7-list-item-label\">Australien<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Markets[]\" value=\"\u00d6sterreich\" \/><span class=\"wpcf7-list-item-label\">\u00d6sterreich<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Markets[]\" value=\"Bulgarien\" \/><span class=\"wpcf7-list-item-label\">Bulgarien<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Markets[]\" value=\"Frankreich\" \/><span class=\"wpcf7-list-item-label\">Frankreich<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Markets[]\" value=\"Deutschland\" \/><span class=\"wpcf7-list-item-label\">Deutschland<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Markets[]\" value=\"Ungarn\" \/><span class=\"wpcf7-list-item-label\">Ungarn<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Markets[]\" value=\"Italien\" \/><span class=\"wpcf7-list-item-label\">Italien<\/span><\/label><\/span><span 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interessieren: <\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Verticals\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Gro\u00dffl\u00e4chiger Einzelhandel\" \/><span class=\"wpcf7-list-item-label\">Gro\u00dffl\u00e4chiger Einzelhandel<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Elektronik\" \/><span class=\"wpcf7-list-item-label\">Elektronik<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Haushalt und K\u00f6rperpflege\" \/><span class=\"wpcf7-list-item-label\">Haushalt und K\u00f6rperpflege<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Heimwerken\" \/><span class=\"wpcf7-list-item-label\">Heimwerken<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"M\u00f6bel\" \/><span class=\"wpcf7-list-item-label\">M\u00f6bel<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Automobil\" \/><span class=\"wpcf7-list-item-label\">Automobil<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Gesundheit und Wellness\" \/><span class=\"wpcf7-list-item-label\">Gesundheit und Wellness<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Kinder und Spielzeug\" \/><span class=\"wpcf7-list-item-label\">Kinder und Spielzeug<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Haustiere\" \/><span class=\"wpcf7-list-item-label\">Haustiere<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Sport und Mode\" \/><span class=\"wpcf7-list-item-label\">Sport und Mode<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Banken und Versicherungen\" \/><span class=\"wpcf7-list-item-label\">Banken und Versicherungen<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Reisen\" \/><span class=\"wpcf7-list-item-label\">Reisen<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Restaurants\" \/><span class=\"wpcf7-list-item-label\">Restaurants<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Dienstleistungen\" \/><span class=\"wpcf7-list-item-label\">Dienstleistungen<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"Verticals[]\" value=\"Alle Kategorien\" \/><span class=\"wpcf7-list-item-label\">Alle Kategorien<\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><label class=\"form-acceptance\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Privacy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"Privacy\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span><span>Indem Sie sich f\u00fcr den Erhalt eines Exemplars anmelden, erkl\u00e4ren Sie sich damit einverstanden, dass Ihnen Shopfully S.p.A. auf der Grundlage der von Ihnen oben angegebenen Informationen Marketing-E-Mails und Nachrichten \u00fcber andere Inhalte, Neuigkeiten, Produktaktualisierungen, Veranstaltungen und Angebote der MEDIA Central Group zusendet. Sie k\u00f6nnen unseren Newsletter jederzeit wieder abbestellen, indem Sie auf den Link am Ende jeder erhaltenen E-Mail klicken.<br \/>\nSie k\u00f6nnen unsere Datenschutzrichtlinien <a href=\"https:\/\/shopfully2025.bigfive.cloud\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">hier<\/a> einsehen oder uns unter <a href=\"mailto:brand_communication@shopfully.com\">brand_communication@shopfully.com<\/a> kontaktieren, um mehr dar\u00fcber zu erfahren, wie wir Ihre pers\u00f6nlichen Daten verwenden.<\/span><\/label><span id=\"wpcf7-6a8e66e202624-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap clientmail-wrap\" data-cf7apps-honeypot=\"clientmail\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><input type=\"hidden\" name=\"clientmail-random-hash\" value=\"20260826\"><input type=\"hidden\" name=\"clientmail-time-token\" value=\"MTc4NzcxNzM0Ng==.32ef0645e9b9e6f76fe7c1759027b5cc858565cc13687ca7a3a3f17d83473562\"><label\n\t\t    for=\"wpcf7-6a8e66e202624-field\"\n\t\t    class=\"hp-message\"\n        >Please leave this field empty.<\/label><input\n\t    id=\"wpcf7-6a8e66e202624-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"9occemfp4htc\"\n\t    value=\"\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n\t    data-cf7apps-tabindex=\"1000\"\n    \/><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Senden\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<span class=\"wpcf7-form-control-wrap link-ebook\" data-name=\"link-ebook\"><input type=\"hidden\" name=\"link-ebook\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\" value=\"https:\/\/shopfully.com\/wp-content\/uploads\/2024\/11\/AT-DECK-Holiday-Study-2024-1.pdf\"><\/span>\n<span class=\"wpcf7-form-control-wrap image-ebook\" data-name=\"image-ebook\"><input type=\"hidden\" name=\"image-ebook\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\" value=\"https:\/\/shopfully.com\/wp-content\/uploads\/2024\/11\/1080x1080_de.png\"><\/span>\n<span class=\"wpcf7-form-control-wrap title-ebook\" data-name=\"title-ebook\"><input type=\"hidden\" name=\"title-ebook\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>Holiday Shopping 2024: Einkaufsverhalten im europ\u00e4ischen Vergleich Wie ist das Konsumverhalten der Europ\u00e4er:innen in dieser Weihnachtssaison? Wie und was werden die \u00d6sterreicher:innen zu Weihnachten einkaufen? Europ\u00e4ische Verbraucher:innen halten in diesem Jahr eine Balance zwischen Resilienz und Pragmatismus, wobei wirtschaftliche Zw\u00e4nge ihr Konsumverhalten pr\u00e4gen. Der Holiday Shopping Report 2024 zeigt, wie europ\u00e4ische Verbraucher:innen die Saison inmitten [&hellip;]<\/p>\n","protected":false},"featured_media":42307,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-42306","ebooks","type-ebooks","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/shopfully.com\/at\/wp-json\/wp\/v2\/ebooks\/42306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/at\/wp-json\/wp\/v2\/ebooks"}],"about":[{"href":"https:\/\/shopfully.com\/at\/wp-json\/wp\/v2\/types\/ebooks"}],"version-history":[{"count":7,"href":"https:\/\/shopfully.com\/at\/wp-json\/wp\/v2\/ebooks\/42306\/revisions"}],"predecessor-version":[{"id":696556,"href":"https:\/\/shopfully.com\/at\/wp-json\/wp\/v2\/ebooks\/42306\/revisions\/696556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/at\/wp-json\/wp\/v2\/media\/42307"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/at\/wp-json\/wp\/v2\/media?parent=42306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}