{"id":696891,"date":"2026-07-23T18:12:09","date_gmt":"2026-07-23T16:12:09","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=ebooks&#038;p=696891"},"modified":"2026-08-18T21:24:50","modified_gmt":"2026-08-18T19:24:50","slug":"the-state-of-shopping-2026-australia","status":"publish","type":"ebooks","link":"https:\/\/shopfully.com\/au\/ebooks\/the-state-of-shopping-2026-australia\/","title":{"rendered":"The State of Shopping 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">New data on Australian shoppers reveals exactly how they plan, compare and decide in 2026 \u2014 and what it takes to win them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Australian shoppers aren&#8217;t just being careful with money. They&#8217;ve become systematically better at spending it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They know the prices before they walk in. They&#8217;ve checked the catalogue, compared the retailers and judged your promotion before the trip. They&#8217;ll share their data, but only for a clear saving. And they&#8217;re curious about AI \u2014 as long as it helps them spend smarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The State of Shopping 2026 (Australia) maps the new rules of retail down under, combining our shopper survey with NielsenIQ pre-shop research and the leading market sources. One clear message: the empowered shopper has raised the bar.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer \"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-purple-color has-text-color has-link-color wp-elements-1\">What&#8217;s inside<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd0d <strong>The pre-shop decides the sale<\/strong><br>93% of Australians research online before buying \u2014 and deal and flyer platforms are the #2 source, ahead of search. <br>Discover where the decision really happens, and how to be there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2764\ufe0f <strong>Loyalty, earned each trip<\/strong><br>64% of shoppers stick to the same stores. But nearly half will switch for the right promotion. <br>Understand what keeps Australians coming back \u2014 and what sends them elsewhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udd16 <strong>AI, data &amp; personalisation<\/strong><br>Only 13% have used AI for a shopping decision \u2014 but 71% want AI that compares prices for them. <br>Learn which features Australians actually want, and why usefulness beats novelty every time.<\/p>\n\n\n\r\n<div class=\"title-radiant has-purple-background has-font-58pt has-bottom-to-top-radiant-direction\">\r\n  <div class=\"texts-title-radiant fade-in-up-stagger-cont\">\r\n    <h2 class=\" title-title-radiant\">\r\n      Download your Digital Content    <\/h2>\r\n      <\/div>\r\n  <div class=\"svg-title-radiant\">\r\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 540.75 424.68\">\r\n      <line class=\"sx\" x1=\".94\" y1=\"312.77\" x2=\"270.44\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"28.85\" y1=\"210.91\" x2=\"270.48\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"73.25\" y1=\"123.44\" x2=\"270.54\" y2=\"422.05\" \/>\r\n      <line class=\"sx\" x1=\"131.12\" y1=\"56.35\" x2=\"270.62\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"198.5\" y1=\"14.24\" x2=\"270.71\" y2=\"422.15\" \/>\r\n      <line class=\"sx\" x1=\"270.75\" x2=\"270.75\" y2=\"422.29\" \/>\r\n      <line class=\"dx\" x1=\"342.89\" y1=\"14.53\" x2=\"270.68\" y2=\"422.43\" \/>\r\n      <line class=\"dx\" x1=\"410.06\" y1=\"56.77\" x2=\"270.56\" y2=\"422.49\" \/>\r\n      <line class=\"dx\" x1=\"467.73\" y1=\"123.87\" x2=\"270.44\" y2=\"422.47\" \/>\r\n      <line class=\"dx\" x1=\"511.99\" y1=\"211.28\" x2=\"270.36\" y2=\"422.42\" \/>\r\n      <line class=\"dx\" x1=\"539.81\" y1=\"313.07\" x2=\"270.31\" y2=\"422.37\" \/>\r\n    <\/svg>\r\n  <\/div>\r\n<\/div>\n\n<div id=\"form\" class=\"newsletter-form has-white-background\">\r\n      <h2 class=\"fade-in-left\">Submit the form below, and your copy will be on its way to your inbox.<\/h2>\r\n    \r\n\r\n      <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"https:\/\/shopfully.magnews.net\/ebook_au_tsos2026\" style=\"border:0\"><\/iframe>\r\n  <\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data on Australian shoppers reveals exactly how they plan, compare and decide in 2026 \u2014 and what it takes to win them. Australian shoppers aren&#8217;t just being careful with money. They&#8217;ve become systematically better at spending it. They know the prices before they walk in. They&#8217;ve checked the catalogue, compared the retailers and judged [&hellip;]<\/p>\n","protected":false},"featured_media":696898,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-696891","ebooks","type-ebooks","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/ebooks\/696891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/ebooks"}],"about":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/types\/ebooks"}],"version-history":[{"count":3,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/ebooks\/696891\/revisions"}],"predecessor-version":[{"id":696897,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/ebooks\/696891\/revisions\/696897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/media\/696898"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/media?parent=696891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}