{"id":693894,"date":"2025-09-03T13:51:19","date_gmt":"2025-09-03T11:51:19","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&p=693894"},"modified":"2025-09-03T13:51:20","modified_gmt":"2025-09-03T11:51:20","slug":"fathers-day-australia-retail-tactics","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/au\/newsroom\/fathers-day-australia-retail-tactics\/","title":{"rendered":"Love You, Dad: Retail Tactics to Engage Sentimental Salesthis Father\u2019s Day"},"content":{"rendered":"\n

By Brendan Straw, Country Manager for Shopfully, Australia<\/em> <\/p>\n\n\n\n

New research from Shopfully, the global powerhouse in drive-to-store marketing, reveals that 78% of Aussies are gearing up to spoil Dad this Father\u2019s Day, proving that even amid persistent cost-of-living pressures, generosity isn\u2019t off the table. In fact, one in four say they plan to spend more<\/em> than they did last year \u2013 a sign that when it comes to Dad, Australians aren\u2019t holding back. <\/p>\n\n\n\n

So, what\u2019s likely to land in Dad\u2019s lap? Top picks include wardrobe upgrades (51%), tasty indulgent food and drinks (41%), tools and hardware (32%) – naturally – and tech treats like electronics and gadgets (26%). <\/p>\n\n\n\n

But while Aussie shoppers are opening their wallets, they\u2019re also sharpening their smarts. Consumers are planning earlier, comparing prices, and making considered choices. For retailers, the message is clear: tapping into these strategic shopping behaviours is key to winning a spot as this year\u2019s Father\u2019s Day gift. <\/p>\n\n\n\n

Online to In-store for the Win\u00a0<\/p>\n\n\n\n

Finding the perfect gift for Dad is never simple. Shoppers are thoughtful in their approach \u2013 balancing budget with emotion to find something meaningful. While data reveals one in five shoppers will look online and in-store as part of their shopping journey, at least half (50%) prefer to purchase in-store, where they can see, touch and assess the gift firsthand. For occasions like Father\u2019s Day, that hands-on reassurance matters \u2013 because it\u2019s not just about buying something, it\u2019s about selecting a gift that carries meaning. <\/p>\n\n\n\n

For retailers, this underscores the need to double down on the in-store experience. Ensuring product availability, attractive displays, and helpful service can make all the difference in converting online interest into an in-store sale. But more importantly, it highlights the power of a truly connected omnichannel strategy \u2013 one that guides the shopper from digital discovery through to in-store decision with consistency, convenience and care. Those who get it right won\u2019t just win the basket \u2013 they\u2019ll win lasting loyalty. <\/p>\n\n\n\n

The Sweet Spot: What Shoppers Are Buying\u00a0<\/p>\n\n\n\n

While budgets remain tight, Australians aren\u2019t simply chasing the cheapest option. Shoppers are seeking gifts that strike a balance \u2013 with personalisation (33%) and practicality (29%) ranking alongside affordability. The ideal Father\u2019s Day gift, then, hits the sweet spot: thoughtful, useful, and well-priced. <\/p>\n\n\n\n

Most shoppers are working with a budget under $100, with 69% saying they\u2019ll stay within that range. The opportunity for retailers? Spotlight gifts that feel meaningful and premium, without the hefty price tag. <\/p>\n\n\n\n

To capture this demand, retailers should concentrate promotions on the categories shoppers are already prioritising. By showcasing gifts that hit this preferred price point, meaning, and function, retailers not only help customers feel confident in their purchase but also build lasting trust that strengthens loyalty long after Father\u2019s Day. <\/p>\n\n\n\n

Meet Shoppers Early \u00a0<\/p>\n\n\n\n

While a quarter of shoppers plan to spend more this year, one thing hasn\u2019t changed \u2013 Australians remain savvy and value-focused. They\u2019re seeking gifts that strike the perfect balance: meaningful, practical, and worth every dollar. And that means planning ahead to make sure Dad gets just the right one.  <\/p>\n\n\n\n

Shoppers are browsing print and digital catalogues (71%), visiting stores early to spark ideas (36%), and researching online for inspiration (23%). And with 78% of shoppers planning to make their purchase at least a week early – some even as soon as two to four weeks before (42%) – it\u2019s critical for retailers to plan smarter and earlier across online and offline channels.   <\/p>\n\n\n\n

But it\u2019s not only the planners retailers should focus on. With 11% of Aussies leaving their purchases until just days before Father\u2019s Day, there\u2019s also a valuable last-minute shopper segment to capture. By extending deals and ensuring strong in-store availability right up to the big day, retailers can engage this audience and convert those final, spontaneous purchases. <\/p>\n\n\n\n

Building Loyalty Through Sentiment\u00a0<\/p>\n\n\n\n

Father\u2019s Day isn\u2019t just about spending; it\u2019s about appreciation. Shoppers are looking for special ways to say \u201cLove You, Dad\u201d that feels both thoughtful and practical, whether it\u2019s through a new shirt or a favourite bottle of whisky.  <\/p>\n\n\n\n

By aligning their offers with both sentiment and budget, retailers can move beyond simply driving Father\u2019s Day sales. They can position themselves as trusted partners in helping Australians celebrate life\u2019s meaningful moments, building customer loyalty that extends well past September. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

By Brendan Straw, Country Manager for Shopfully, Australia  New research from Shopfully, the global powerhouse in drive-to-store marketing, reveals that 78% of Aussies are gearing up to spoil Dad this Father\u2019s Day, proving that even amid persistent cost-of-living pressures, generosity isn\u2019t off the table. In fact, one in four say they plan to spend more […]<\/p>\n","protected":false},"featured_media":693895,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-693894","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":false,"country_news":"Australia","date_news":"20250903"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/693894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":3,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/693894\/revisions"}],"predecessor-version":[{"id":694176,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/693894\/revisions\/694176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/media\/693895"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/media?parent=693894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}