{"id":695387,"date":"2026-02-20T20:35:50","date_gmt":"2026-02-20T19:35:50","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&#038;p=695387"},"modified":"2026-02-20T20:35:51","modified_gmt":"2026-02-20T19:35:51","slug":"jonny-mackay-industry-manager-media-agency-vi","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/au\/newsroom\/jonny-mackay-industry-manager-media-agency-vi\/","title":{"rendered":"Shopfully boosts agency team amid retail media surge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Shopfully<\/strong>, the global leader in drive-to-store marketing, has appointed <strong>Jonny Mackay<\/strong> as <strong>Industry Manager, Media Agencies VIC.<\/strong> <br>Based in Melbourne, Mackay will spearhead media agency partnerships across Victoria, joining senior hire Blake Wright\u2019s expanding national team responsible for agency relationships across Australia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>In the role, Mackay will work closely with media agencies on the role of pre-shop planning and drive-to-store within broader media strategies, supporting planners and teams to better understand shopper insight and in-store measurement and how they can increase the return on investment they are seeing from their campaigns.<br>His appointment comes at a pivotal time, as retail media rapidly evolves from an emerging opportunity into a central pillar of agency and brand strategy. With a strong track record in delivering measurable outcomes for advertisers, Mackay\u2019s experience across high-impact, performance-driven media channels positions him well to help brands connect with high-intent shoppers at scale.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJonny brings a rare combination of deep media expertise, commercial acumen and a genuine passion for retail and shopper behaviour,\u201d said <strong>Brendan Straw<\/strong>, <strong>Country Manager for Shopfully Australia<\/strong>. \u201cHis experience working so closely with agencies and advertisers, particularly in environments close to the point of purchase, will make him an incredibly impactful addition to our clients as retail media continues to mature in Australia.\u201d<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mackay brings more than 20 years\u2019 experience across the London and Melbourne media markets, spanning both agency and media owner environments. Most recently, he spent eleven years at oOh!media, where he developed deep expertise in commercially led media partnerships and channels that sit close to the point of purchase.<br>\u201cI\u2019m excited to be joining the Shopfully team in Melbourne at such a pivotal moment, as retail media continues to grow, retailers are now more able than ever to drive in store engagement and sales on products their customers want and need,\u201d said Mackay.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopfully\u2019s continued investment in senior talent follows its global consolidation with <strong>Flipp<\/strong>, creating the world\u2019s largest international drive-to-store marketing player, reaching more than 400 million shoppers across 27 markets.<br>The appointment of Jonny Mackay underscores Shopfully\u2019s commitment to accelerating growth in Australia and supporting brands navigating the rapidly expanding retail media landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopfully, the global leader in drive-to-store marketing, has appointed Jonny Mackay as Industry Manager, Media Agencies VIC. Based in Melbourne, Mackay will spearhead media agency partnerships across Victoria, joining senior hire Blake Wright\u2019s expanding national team responsible for agency relationships across Australia. In the role, Mackay will work closely with media agencies on the role [&hellip;]<\/p>\n","protected":false},"featured_media":695388,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-695387","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":[1616],"country_news":"Australia","date_news":"20260218"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/695387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":1,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/695387\/revisions"}],"predecessor-version":[{"id":695389,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/695387\/revisions\/695389"}],"acf:term":[{"embeddable":true,"taxonomy":"post_tag","href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/tags\/1616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/media\/695388"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/media?parent=695387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}