{"id":697303,"date":"2026-08-17T18:26:20","date_gmt":"2026-08-17T16:26:20","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&#038;p=697303"},"modified":"2026-08-17T18:26:21","modified_gmt":"2026-08-17T16:26:21","slug":"mothers-day-flowers-shopping-trends-2026","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/au\/newsroom\/mothers-day-flowers-shopping-trends-2026\/","title":{"rendered":"Why Flowers Are Blooming This Mother\u2019s Day\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Brendan Straw, Shopfully, Country Manager Australia<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mother\u2019s Day has always been about showing appreciation through thoughtful gestures, but this year Australian shoppers are redefining what meaningful gifting looks like. While categories like fashion, jewellery and beauty products have traditionally dominated Mother\u2019s Day spending, new Shopfully data reveals a noticeable shift in consumer behaviour for 2026. Flowers and hampers have emerged as the most sought-after gifts, with 44% of shoppers planning to purchase them, ahead of fashion (35%) and beauty products (29%).&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first glance, this may simply appear to be a changing preference in gifting trends. However, it also reflects the growing financial pressures many Australians continue to face amid the ongoing cost-of-living crisis. Consumers still want to celebrate the important women in their lives \u2013 not just mums and mothers-in-law, but increasingly friends and chosen family too \u2013 yet they are looking for ways to do so without overspending.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flowers in particular strike a balance between affordability, sentimentality and immediacy. They remain a highly emotional purchase that can feel luxurious and thoughtful without requiring the same financial commitment as larger-ticket items like jewellery, electronics or premium beauty products. In many ways, flowers have become the perfect \u201cmeaningful but manageable\u201d gift for budget-conscious Australians.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is particularly interesting is that shoppers are still gravitating toward physical retail experiences despite tighter budgets. According to our data, 76% of Australians prefer to shop in-store for Mother\u2019s Day purchases. This reinforces a broader retail trend we\u2019ve observed throughout the year: consumers still highly value the tactile shopping experience. Whether it\u2019s seeing a bouquet in person, carefully selecting a hamper or browsing for inspiration, shoppers enjoy being able to physically inspect products and take them home immediately rather than waiting for delivery.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Timing is also playing a crucial role in this year\u2019s shopping behaviours. Many Australians are leaving their Mother\u2019s Day purchases until the final fortnight, with 38% shopping one to two weeks before Mother\u2019s Day and a further 31% purchasing during the week leading up to the occasion. This compressed purchasing window presents both a challenge and a significant opportunity for retailers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses, this year\u2019s Mother\u2019s Day trends highlight the importance of meeting consumers where they are financially. Our research found 57% of shoppers say promotions are very important when making their final purchasing decisions. In the current climate, retailers can no longer rely solely on premium gifting or emotional marketing; value and affordability now need to be front and centre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailers should consider introducing smaller, budget-friendly bundles that still feel premium, such as flower-and-chocolate pairings, mini hampers or affordable self-care kits. Limited-time flash promotions, loyalty discounts and last-minute in-store offers are also likely to resonate strongly with shoppers who are carefully monitoring their spending right up until the final days before Mother\u2019s Day.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, this Mother\u2019s Day demonstrates that Australians are not abandoning celebration despite economic pressures; they\u2019re simply becoming more intentional with how they spend. Thoughtfulness outweighs extravagance. For retailers, understanding this shift will be crucial not just for Mother\u2019s Day, but for every key retail moment moving forward.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Methodology<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopfully, the international leaders in Drive to Store, surveyed 431 Australian consumers in May 2026 to reveal insights into their shopping behaviours ahead of Mother\u2019s Day.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Brendan Straw, Shopfully, Country Manager Australia&nbsp; Mother\u2019s Day has always been about showing appreciation through thoughtful gestures, but this year Australian shoppers are redefining what meaningful gifting looks like. While categories like fashion, jewellery and beauty products have traditionally dominated Mother\u2019s Day spending, new Shopfully data reveals a noticeable shift in consumer behaviour for [&hellip;]<\/p>\n","protected":false},"featured_media":697304,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-697303","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":[1621],"country_news":"Australia","date_news":"20260507"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/697303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":1,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/697303\/revisions"}],"predecessor-version":[{"id":697305,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/newsroom\/697303\/revisions\/697305"}],"acf:term":[{"embeddable":true,"taxonomy":"post_tag","href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/tags\/1621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/media\/697304"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/au\/wp-json\/wp\/v2\/media?parent=697303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}