{"id":40652,"date":"2025-02-04T11:52:44","date_gmt":"2025-02-04T10:52:44","guid":{"rendered":"https:\/\/www.offerista.com\/?post_type=forschung&#038;p=40652"},"modified":"2026-10-05T15:49:32","modified_gmt":"2026-10-05T13:49:32","slug":"shopping-studie-2024","status":"publish","type":"ebooks","link":"https:\/\/shopfully.com\/de\/ebooks\/shopping-studie-2024\/","title":{"rendered":"The State of Shopping 2024"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading \">Shopping Studie: So kauft Deutschland<\/h2>\n\n\n\n<p><strong>Online, station\u00e4r oder doch am liebsten beides?<\/strong> Wo kaufen wir am liebsten ein und warum? Diese und weitere Fragen stellte die Offerista Group gemeinsam mit Shopfully gleich in acht europ\u00e4ischen L\u00e4ndern \u2013 darunter Deutschland. Die globale Einkaufsstudie \u201cThe State of Shopping 2024\u201d wurde im Februar 2024 in den europ\u00e4ischen L\u00e4ndern Deutschland, \u00d6sterreich, Frankreich, Italien, Spanien, Bulgarien, Rum\u00e4nien und Ungarn durchgef\u00fchrt.\u00a0<\/p>\n<\/p>\n<p><strong>Wollen Sie die gesamte<\/strong><strong> Studie lesen?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized \"><img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"1080\" src=\"https:\/\/shopfully.com\/wp-content\/uploads\/2025\/04\/AdobeStock_99675242-edited.jpeg\" alt=\"\" class=\"wp-image-691015\" style=\"width:358px;height:auto\" srcset=\"https:\/\/shopfully.com\/wp-content\/uploads\/2025\/04\/AdobeStock_99675242-edited.jpeg 1081w, https:\/\/shopfully.com\/wp-content\/uploads\/2025\/04\/AdobeStock_99675242-edited-300x300.jpeg 300w, https:\/\/shopfully.com\/wp-content\/uploads\/2025\/04\/AdobeStock_99675242-edited-1024x1024.jpeg 1024w, https:\/\/shopfully.com\/wp-content\/uploads\/2025\/04\/AdobeStock_99675242-edited-150x150.jpeg 150w, https:\/\/shopfully.com\/wp-content\/uploads\/2025\/04\/AdobeStock_99675242-edited-768x767.jpeg 768w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\r\n<div class=\"title-radiant has-purple-background has-font-58pt has-bottom-to-top-radiant-direction\">\r\n  <div class=\"texts-title-radiant fade-in-up-stagger-cont\">\r\n    <h2 class=\" title-title-radiant\">\r\n      REPORT HERUNTERLADEN    <\/h2>\r\n      <\/div>\r\n  <div class=\"svg-title-radiant\">\r\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 540.75 424.68\">\r\n      <line class=\"sx\" x1=\".94\" y1=\"312.77\" x2=\"270.44\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"28.85\" y1=\"210.91\" x2=\"270.48\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"73.25\" y1=\"123.44\" x2=\"270.54\" y2=\"422.05\" \/>\r\n      <line class=\"sx\" x1=\"131.12\" y1=\"56.35\" x2=\"270.62\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"198.5\" y1=\"14.24\" x2=\"270.71\" y2=\"422.15\" \/>\r\n      <line class=\"sx\" x1=\"270.75\" x2=\"270.75\" y2=\"422.29\" \/>\r\n      <line class=\"dx\" x1=\"342.89\" y1=\"14.53\" x2=\"270.68\" y2=\"422.43\" \/>\r\n      <line class=\"dx\" x1=\"410.06\" y1=\"56.77\" x2=\"270.56\" y2=\"422.49\" \/>\r\n      <line class=\"dx\" x1=\"467.73\" y1=\"123.87\" x2=\"270.44\" y2=\"422.47\" \/>\r\n      <line class=\"dx\" x1=\"511.99\" y1=\"211.28\" x2=\"270.36\" y2=\"422.42\" \/>\r\n      <line class=\"dx\" x1=\"539.81\" y1=\"313.07\" x2=\"270.31\" y2=\"422.37\" \/>\r\n    <\/svg>\r\n  <\/div>\r\n<\/div>\n\n\r\n<div id=\"form\" class=\"ebook-form has-white-background\">\r\n      <h2 class=\"fade-in-left\">Submit the form below, and your copy will be on its way to your inbox.<\/h2>\r\n    \r\n      <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"https:\/\/shopfully.magnews.net\/ebook_de_tsos2024 \" style=\"border:0\"><\/iframe>\r\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>Shopping Studie: So kauft Deutschland Online, station\u00e4r oder doch am liebsten beides? Wo kaufen wir am liebsten ein und warum? Diese und weitere Fragen stellte die Offerista Group gemeinsam mit Shopfully gleich in acht europ\u00e4ischen L\u00e4ndern \u2013 darunter Deutschland. Die globale Einkaufsstudie \u201cThe State of Shopping 2024\u201d wurde im Februar 2024 in den europ\u00e4ischen L\u00e4ndern [&hellip;]<\/p>\n","protected":false},"featured_media":40660,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-40652","ebooks","type-ebooks","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/shopfully.com\/de\/wp-json\/wp\/v2\/ebooks\/40652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/de\/wp-json\/wp\/v2\/ebooks"}],"about":[{"href":"https:\/\/shopfully.com\/de\/wp-json\/wp\/v2\/types\/ebooks"}],"version-history":[{"count":6,"href":"https:\/\/shopfully.com\/de\/wp-json\/wp\/v2\/ebooks\/40652\/revisions"}],"predecessor-version":[{"id":698496,"href":"https:\/\/shopfully.com\/de\/wp-json\/wp\/v2\/ebooks\/40652\/revisions\/698496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/de\/wp-json\/wp\/v2\/media\/40660"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/de\/wp-json\/wp\/v2\/media?parent=40652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}