Driving in-store sales with omnichannel experiences

14 September 2022

Ebooks > Driving in-store sales with omnichannel experiences

Cover 2022 Nielsen Research Whitepaper

Just when consumer shopping behaviours started to return to normal pre-covid conditions, the rising cost of living has once again disrupted the path to purchase. So what will it now take to drive sales in store?

Partnering with Nielsen Media Analytics to survey 1,400 Australian consumers and over 400 marketing decision-makers from the advertising, retail, and manufacturing industries, ShopFully has uncovered which digital touchpoints are actually the most effective—from catalogues to proximity marketing tools—and the impact of omnichannel experiences on Drive to Store.

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