14 September 2022
Ebooks > Driving in-store sales with omnichannel experiences
Just as more familiar, pre-lockdown consumer behaviours started to return, the rising cost of living has once again disrupted the path to purchase. So what will it now take to drive sales in store?
Partnering with Nielsen Media Analytics to survey 1,400 Australian consumers and over 400 marketing decision-makers from the advertising, retail, and manufacturing industries, ShopFully has uncovered which digital touchpoints are actually the most effective—from catalogues to proximity marketing tools—and the impact of omnichannel experiences on Drive to Store.