The Power of Catalogues

In the ever-evolving retail landscape, retailers have exhibited remarkable adaptability, successfully navigating significant shifts in consumer behaviour.

Inflation and the cost of living have remained stubbornly high in Australia – in the twelve months to the 2023 March quarter, the consumer price index rose to 7%. However, Australian consumers have continued to spend – albeit with renewed and cautious optimism.

Australians have become savvier and more well-researched than ever. With spending power down, many are crunching the numbers for the best discounts before they even step foot in-store —and are making more digital touchpoints with brands to do so.

To better understand the journey Australians are now taking on their path to purchase – from where they collect their information, to the effectiveness of increasingly popular digital catalogues and the true impact of inflation — ShopFully commissioned Nielsen Media Analytics to conduct a survey of 1,198 Australians. The research explores a range of retail categories, shedding light on the specific dynamics at play within each and seeks to offer valuable insights into the evolving behaviour of Australian consumers, in the face of changing economic conditions. By combining these findings, this whitepaper aims to equip retailers and marketers with actionable knowledge to navigate and thrive in the ever-changing retail landscape.