{"id":5451,"date":"2023-04-24T09:48:29","date_gmt":"2023-04-24T07:48:29","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=webinars&#038;p=5451"},"modified":"2025-10-03T10:42:57","modified_gmt":"2025-10-03T08:42:57","slug":"digitalizacion-del-catalogo","status":"publish","type":"webinars","link":"https:\/\/shopfully.com\/es\/webinars\/digitalizacion-del-catalogo\/","title":{"rendered":"La digitalizaci\u00f3n del cat\u00e1logo: la clave del \u00e9xito de las estrategias Drive to Store."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El aumento del precio de las materias primas derivado de la crisis econ\u00f3mica actual ha tenido un fuerte impacto en los costes que los retailers deben soportar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El cat\u00e1logo de papel, clave para la comunicaci\u00f3n con el consumidor durante muchos a\u00f1os, se ha convertido en un coste muy elevado y en una herramienta poco eficaz para alcanzar un consumidor cada vez m\u00e1s digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este webinar, NielsenIQ analiza c\u00f3mo los consumidores han aumentado la b\u00fasqueda de promociones y ofertas como consecuencia de la subida de precios. Adem\u00e1s ShopFully presenta su tecnolog\u00eda Switch Paper To Digital dise\u00f1ada para ayudar a los retailers en la transici\u00f3n del cat\u00e1logo de papel al digital y aprovechar el potencial del cat\u00e1logo digital para aumentar el tr\u00e1fico a sus tiendas. Por \u00faltimo, Bureau Vall\u00e9 comparte su experiencia con la transici\u00f3n hacia el digital.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-a031d96e wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Speakers<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lila Coghen<\/strong>, Country Manager Iberia en ShopFully<\/li>\n\n\n\n<li><strong>Celia Rodr\u00edguez<\/strong>, Account Development Manager, NielsenIQ<\/li>\n\n\n\n<li><strong>\u00c1ngeles Zabaleta<\/strong>, Sales Effectiveness Directo, NielsenIQ<\/li>\n\n\n\n<li><strong>Giacomo Fort<\/strong>, Customer Success Manager, ShopFully<\/li>\n\n\n\n<li><strong>Laura Alarc\u00f3n<\/strong>, Responsable Expansi\u00f3n y Comunicaci\u00f3n, Bureau Vall\u00e9e<\/li>\n\n\n\n<li><strong>Marta Torres<\/strong>, Hardlines Director Iberia, ShopFully<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El aumento del precio de las materias primas derivado de la crisis econ\u00f3mica actual ha tenido un fuerte impacto en los costes que los retailers deben soportar.<\/p>\n","protected":false},"featured_media":5477,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5451","webinars","type-webinars","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/shopfully.com\/es\/wp-json\/wp\/v2\/webinars\/5451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/es\/wp-json\/wp\/v2\/webinars"}],"about":[{"href":"https:\/\/shopfully.com\/es\/wp-json\/wp\/v2\/types\/webinars"}],"version-history":[{"count":2,"href":"https:\/\/shopfully.com\/es\/wp-json\/wp\/v2\/webinars\/5451\/revisions"}],"predecessor-version":[{"id":694211,"href":"https:\/\/shopfully.com\/es\/wp-json\/wp\/v2\/webinars\/5451\/revisions\/694211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/es\/wp-json\/wp\/v2\/media\/5477"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/es\/wp-json\/wp\/v2\/media?parent=5451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}