{"id":696383,"date":"2026-06-23T14:54:26","date_gmt":"2026-06-23T12:54:26","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=ebooks&#038;p=696383"},"modified":"2026-06-24T13:49:43","modified_gmt":"2026-06-24T11:49:43","slug":"the-state-of-shopping-2026-france","status":"publish","type":"ebooks","link":"https:\/\/shopfully.com\/fr\/ebooks\/the-state-of-shopping-2026-france\/","title":{"rendered":"The State of Shopping 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>De nouvelles donn\u00e9es issues de plus de 6 600 consommateurs europ\u00e9ens &#8211; avec des enseignements cl\u00e9s pour la France &#8211; r\u00e9v\u00e8lent pr\u00e9cis\u00e9ment comment les gens font leurs achats, comparent et d\u00e9cident en 2026, et ce qu&rsquo;il faut pour les convaincre.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les acheteurs europ\u00e9ens ne se contentent plus de surveiller leurs d\u00e9penses. Ils sont devenus m\u00e9thodiquement plus malins dans leur fa\u00e7on de d\u00e9penser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils v\u00e9rifient les prix avant m\u00eame d&rsquo;entrer. Ils ont d\u00e9j\u00e0 compar\u00e9 votre promotion \u00e0 celles de trois concurrents. Ils acceptent de partager leurs donn\u00e9es, mais seulement si le jeu en vaut la chandelle. Et ils sont ouverts \u00e0 l&rsquo;IA, \u00e0 condition qu&rsquo;elle leur fasse vraiment \u00e9conomiser de l&rsquo;argent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre rapport <strong>The State of Shopping 2026 <\/strong>cartographie les nouvelles r\u00e8gles du commerce en Europe. Plus de 6 600 r\u00e9pondants. 8 march\u00e9s. Un message clair : <strong>le consommateur, d\u00e9sormais en position de force, a plac\u00e9 la barre plus haut.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-purple-color has-text-color has-link-color wp-elements-1\"><strong>Dans cet ebook :<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd0d <strong>Ce qui guide les d\u00e9cisions d&rsquo;achat<\/strong> D\u00e9couvrez pourquoi 97 % des consommateurs affirment que les promotions influencent leurs choix \u2014 et pourquoi ce n&rsquo;est que la moiti\u00e9 de l&rsquo;histoire. La qualit\u00e9, la confiance et le bon timing comptent plus que jamais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc94 <strong>Le paradoxe de la fid\u00e9lit\u00e9<\/strong> 65 % des acheteurs reviennent dans les m\u00eames enseignes. Mais 56 % sont pr\u00eats \u00e0 en changer pour une meilleure offre. Comprenez ce qui fid\u00e9lise vos clients \u2014 et ce qui les pousse \u00e0 aller voir ailleurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udd16 <strong>IA, donn\u00e9es et personnalisation<\/strong> 1 Europ\u00e9en sur 5 a d\u00e9j\u00e0 utilis\u00e9 l&rsquo;IA pour l&rsquo;aider dans une d\u00e9cision d&rsquo;achat. D\u00e9couvrez les fonctionnalit\u00e9s qu&rsquo;ils veulent vraiment \u2014 et pourquoi l&rsquo;utilit\u00e9 l&#8217;emporte toujours sur la nouveaut\u00e9.<\/p>\n\n\n\r\n<div class=\"title-radiant has-purple-background has-font-58pt has-bottom-to-top-radiant-direction\">\r\n  <div class=\"texts-title-radiant fade-in-up-stagger-cont\">\r\n    <h2 class=\" title-title-radiant\">\r\n      Download your Digital Content    <\/h2>\r\n      <\/div>\r\n  <div class=\"svg-title-radiant\">\r\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 540.75 424.68\">\r\n      <line class=\"sx\" x1=\".94\" y1=\"312.77\" x2=\"270.44\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"28.85\" y1=\"210.91\" x2=\"270.48\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"73.25\" y1=\"123.44\" x2=\"270.54\" y2=\"422.05\" \/>\r\n      <line class=\"sx\" x1=\"131.12\" y1=\"56.35\" x2=\"270.62\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"198.5\" y1=\"14.24\" x2=\"270.71\" y2=\"422.15\" \/>\r\n      <line class=\"sx\" x1=\"270.75\" x2=\"270.75\" y2=\"422.29\" \/>\r\n      <line class=\"dx\" x1=\"342.89\" y1=\"14.53\" x2=\"270.68\" y2=\"422.43\" \/>\r\n      <line class=\"dx\" x1=\"410.06\" y1=\"56.77\" x2=\"270.56\" y2=\"422.49\" \/>\r\n      <line class=\"dx\" x1=\"467.73\" y1=\"123.87\" x2=\"270.44\" y2=\"422.47\" \/>\r\n      <line class=\"dx\" x1=\"511.99\" y1=\"211.28\" x2=\"270.36\" y2=\"422.42\" \/>\r\n      <line class=\"dx\" x1=\"539.81\" y1=\"313.07\" x2=\"270.31\" y2=\"422.37\" \/>\r\n    <\/svg>\r\n  <\/div>\r\n<\/div>\n\n\r\n<div id=\"form\" class=\"ebook-form has-white-background\">\r\n      <h2 class=\"fade-in-left\">Submit the form below, and your copy will be on its way to your inbox.<\/h2>\r\n    \r\n      <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"https:\/\/shopfully.magnews.net\/ebook_fr_tsos2026\" style=\"border:0\"><\/iframe>\r\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>De nouvelles donn\u00e9es issues de plus de 6 600 consommateurs europ\u00e9ens &#8211; avec des enseignements cl\u00e9s pour la France &#8211; r\u00e9v\u00e8lent pr\u00e9cis\u00e9ment comment les gens font leurs achats, comparent et d\u00e9cident en 2026, et ce qu&rsquo;il faut pour les convaincre. Les acheteurs europ\u00e9ens ne se contentent plus de surveiller leurs d\u00e9penses. Ils sont devenus m\u00e9thodiquement [&hellip;]<\/p>\n","protected":false},"featured_media":696470,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-696383","ebooks","type-ebooks","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/shopfully.com\/fr\/wp-json\/wp\/v2\/ebooks\/696383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/fr\/wp-json\/wp\/v2\/ebooks"}],"about":[{"href":"https:\/\/shopfully.com\/fr\/wp-json\/wp\/v2\/types\/ebooks"}],"version-history":[{"count":7,"href":"https:\/\/shopfully.com\/fr\/wp-json\/wp\/v2\/ebooks\/696383\/revisions"}],"predecessor-version":[{"id":696499,"href":"https:\/\/shopfully.com\/fr\/wp-json\/wp\/v2\/ebooks\/696383\/revisions\/696499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/fr\/wp-json\/wp\/v2\/media\/696470"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/fr\/wp-json\/wp\/v2\/media?parent=696383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}