Tiendeo becomes ShopFully in Iberia, LATAM and South Africa

07 March 2023

Newsroom > Corporate

Tiendeo becomes ShopFully

ShopFully, the European tech company leader in Drive to Store, accelerates its growth in Iberia, LATAM and South Africa with the launch of best-in-class digital solutions for retailers and brands.

As the digitization of local shopping and trade marketing accelerates across all markets, Tiendeo, the Drive to Store platform specialized in the digitalization of promotional offers, is set to operate under the ShopFully brand in Iberia, LATAM and South Africa.

In April 2022, ShopFully acquired 100% of Tiendeo creating a combined group with teams in 12 countries, a network of 45 million active users and over 400 partners among major retailers and best-known brands globally, including Auchan and Coca-Cola.

ShopFully aims to reinvent local shopping around the world by connecting millions of online shoppers with the physical stores around them and boosting local sales. As a result of the acquisition, the group is expanding its range of services in Iberia, LATAM and South Africa to offer new and innovative Drive to Store solutions, supporting retailers and brands  in the transition to digital. 

While Tiendeo local subsidiaries will be now operating as ShopFully, Tiendeo’s consumer app and website, which helps users save time and money when shopping in nearby stores, will continue to use  the Tiendeo name.

“At this pivotal moment for retailers and brands looking to optimize their local media mix, we are poised to provide the necessary support through vertical technology solutions designed for local shopping. With an expanded range of products, we are embarking on a new growth journey in the region, ready to offer our clients the support and guidance they require”, commented Eva Martin, VP Sales Iberia and LATAM.

“We are thrilled to reinforce our foothold in Iberia, LATAM and South Africa at such a crucial time for the digitalisation of retail,” states Stefano Portu, founder and CEO of ShopFully. “Under the leadership of Lila Coghen, Country Manager Iberia, and Marcelo Chuquer, VP Sales LATAM, ShopFully is investing in these markets to expand its presence, providing top-of-the-line services to our clients and supporting our mission of reinventing local shopping around the world”.

Innovation: new technologies to support brands in the digitization of promotions

As the digital transformation accelerates and consumers’ expectations on the shopping journey evolve, retailers and brands must transform their Drive to Store strategies and optimize the combination of online and offline media.

ShopFully, with a unique experience in digitazing the last mile in local shopping in 12 markets, now announces the launch of HI! (Hyperlocal Intelligence) in these markets. HI! is ShopFully’s hyperlocal marketing platform based on artificial intelligence, allowing retailers and brands to digitalize offers and promos, and create geo-localized campaigns across all digital media channels reaching almost 100% of the customers in close proximity to every store.

ShopFully’s suite of services help retailers engage consumers throughout the entire purchase funnel and provide tracking of in-store visits, with a remarkable 98.8% accuracy (validated by NielsenIQ).