{"id":696688,"date":"2026-07-09T09:16:33","date_gmt":"2026-07-09T07:16:33","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=ebooks&#038;p=696688"},"modified":"2026-07-09T09:16:34","modified_gmt":"2026-07-09T07:16:34","slug":"the-state-of-shopping-2026-romania","status":"publish","type":"ebooks","link":"https:\/\/shopfully.com\/ro\/ebooks\/the-state-of-shopping-2026-romania\/","title":{"rendered":"The State of Shopping 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Date noi de la peste 6.600 de consumatori europeni, inclusiv informa\u021bii cheie pentru Rom\u00e2nia, dezv\u0103luie exact cum cump\u0103r\u0103, compar\u0103 \u0219i decid oamenii \u00een 2026 \u0219i ce trebuie s\u0103 face\u021bi pentru a-i c\u00e2\u0219tiga.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumatorii europeni nu sunt doar mai aten\u021bi cu banii. Au devenit sistematic mai buni \u00een a-i cheltui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verific\u0103 pre\u021burile \u00eenainte de a intra \u00eentr-un magazin. Au comparat deja oferta voastr\u0103 cu a altor trei concuren\u021bi. Sunt dispu\u0219i s\u0103-\u0219i ofere datele, dar numai dac\u0103 beneficiul primit \u00een schimb este pe m\u0103sur\u0103. \u0218i sunt deschi\u0219i fa\u021b\u0103 de AI, at\u00e2ta timp c\u00e2t \u00eei ajut\u0103 cu adev\u0103rat s\u0103 economiseasc\u0103 bani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul <strong>State of Shopping 2026<\/strong> traseaz\u0103 noile reguli de retail la nivel european. Peste 6.600 de responden\u021bi. 8 pie\u021be. Un mesaj clar: <strong>consumatorul informat a ridicat \u0219tacheta.<\/strong><\/p>\n\n\n\n<p class=\"has-28-pt-font-size wp-block-paragraph\"><strong><strong>CE SE AFL\u0102 \u00ceN RAPORT<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0\ud83d\udd0d<strong> Ce influen\u021beaz\u0103 deciziile de cump\u0103rare<\/strong><br>Afla\u021bi de ce 97% dintre consumatori spun c\u0103 promo\u021biile le influen\u021beaz\u0103 alegerile \u0219i de ce aceasta este doar o parte din poveste. Calitatea, \u00eencrederea \u0219i momentul potrivit conteaz\u0103 mai mult ca niciodat\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc94 <strong>Paradoxul loialit\u0103\u021bii<\/strong><br>65% dintre cump\u0103r\u0103tori revin la acelea\u0219i magazine. Dar 56% se vor orienta spre concuren\u021b\u0103 pentru o ofert\u0103 mai bun\u0103. \u00cen\u021belege\u021bi ce \u00eei fidelizeaz\u0103 pe clien\u021bi \u0219i ce \u00eei \u00eendep\u0103rteaz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udd16 \u00a0<strong>AI, date \u0219i personalizare<\/strong><br>1 din 5 europeni a folosit deja AI pentru a lua o decizie de cump\u0103rare. Afla\u021bi ce func\u021bionalit\u0103\u021bi \u00ee\u0219i doresc cu adev\u0103rat \u0219i de ce utilitatea \u00eenvinge \u00eentotdeauna noutatea.<\/p>\n\n\n\r\n<div class=\"title-radiant has-purple-background has-font-58pt has-bottom-to-top-radiant-direction\">\r\n  <div class=\"texts-title-radiant fade-in-up-stagger-cont\">\r\n    <h2 class=\" title-title-radiant\">\r\n      DESC\u0102RCA\u021aI EBOOK-UL    <\/h2>\r\n      <\/div>\r\n  <div class=\"svg-title-radiant\">\r\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 540.75 424.68\">\r\n      <line class=\"sx\" x1=\".94\" y1=\"312.77\" x2=\"270.44\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"28.85\" y1=\"210.91\" x2=\"270.48\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"73.25\" y1=\"123.44\" x2=\"270.54\" y2=\"422.05\" \/>\r\n      <line class=\"sx\" x1=\"131.12\" y1=\"56.35\" x2=\"270.62\" y2=\"422.06\" \/>\r\n      <line class=\"sx\" x1=\"198.5\" y1=\"14.24\" x2=\"270.71\" y2=\"422.15\" \/>\r\n      <line class=\"sx\" x1=\"270.75\" x2=\"270.75\" y2=\"422.29\" \/>\r\n      <line class=\"dx\" x1=\"342.89\" y1=\"14.53\" x2=\"270.68\" y2=\"422.43\" \/>\r\n      <line class=\"dx\" x1=\"410.06\" y1=\"56.77\" x2=\"270.56\" y2=\"422.49\" \/>\r\n      <line class=\"dx\" x1=\"467.73\" y1=\"123.87\" x2=\"270.44\" y2=\"422.47\" \/>\r\n      <line class=\"dx\" x1=\"511.99\" y1=\"211.28\" x2=\"270.36\" y2=\"422.42\" \/>\r\n      <line class=\"dx\" x1=\"539.81\" y1=\"313.07\" x2=\"270.31\" y2=\"422.37\" \/>\r\n    <\/svg>\r\n  <\/div>\r\n<\/div>\n\n\r\n<div id=\"form\" class=\"ebook-form has-white-background\">\r\n      <h2 class=\"fade-in-left\">Completa\u021bi formularul de mai jos pentru a primi gratuit raportul pe email.<\/h2>\r\n    \r\n      <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"https:\/\/shopfully.magnews.net\/ebook_ro_tsos2026\" style=\"border:0\"><\/iframe>\r\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>Date noi de la peste 6.600 de consumatori europeni, inclusiv informa\u021bii cheie pentru Rom\u00e2nia, dezv\u0103luie exact cum cump\u0103r\u0103, compar\u0103 \u0219i decid oamenii \u00een 2026 \u0219i ce trebuie s\u0103 face\u021bi pentru a-i c\u00e2\u0219tiga.\u00a0 Consumatorii europeni nu sunt doar mai aten\u021bi cu banii. Au devenit sistematic mai buni \u00een a-i cheltui. Verific\u0103 pre\u021burile \u00eenainte de a intra [&hellip;]<\/p>\n","protected":false},"featured_media":696700,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-696688","ebooks","type-ebooks","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/ebooks\/696688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/ebooks"}],"about":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/types\/ebooks"}],"version-history":[{"count":5,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/ebooks\/696688\/revisions"}],"predecessor-version":[{"id":696697,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/ebooks\/696688\/revisions\/696697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media\/696700"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media?parent=696688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}