{"id":694108,"date":"2025-09-30T08:45:22","date_gmt":"2025-09-30T06:45:22","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&#038;p=694108"},"modified":"2025-09-30T08:45:23","modified_gmt":"2025-09-30T06:45:23","slug":"romanii-promotii-online-2025","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/ro\/newsroom\/romanii-promotii-online-2025\/","title":{"rendered":"Rom\u00e2nii, printre cei mai aten\u021bi europeni c\u00e2nd vine vorba de oferte \u0219i promo\u021bii"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><strong>Rom\u00e2nii sunt printre cei mai aten\u021bi europeni atunci c\u00e2nd vine vorba de oferte \u0219i promo\u021bii, iar cump\u0103r\u0103turile nu mai \u00eencep de pe raft, ci online, acolo unde fiecare leu poate fi verificat, comparat \u0219i optimizat.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit datelor studiului <strong>The State of Shopping 2025<\/strong>, realizat de Shopfully, liderul european \u00een solu\u021bii Drive to Store,\u00a0 83% dintre consumatori verific\u0103 online produsele \u0219i pre\u021burile \u00eenainte de a merge \u00eentr-un magazin fizic, ceea ce confirm\u0103 faptul c\u0103 decizia de cump\u0103rare a devenit mult mai calculat\u0103 dec\u00e2t \u00een trecut. \u00cen acela\u0219i timp, 51% dintre rom\u00e2ni afirm\u0103 c\u0103 acord\u0103 mai mult\u0103 aten\u021bie promo\u021biilor dec\u00e2t anul trecut, semn c\u0103 majorarea taxelor \u0219i scumpirile i-au determinat s\u0103 fie mai vigilen\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rom\u00e2nii caut\u0103 oferte personalizate<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceea\u0219i nevoie de eficien\u021b\u0103 se reflect\u0103 \u0219i \u00een deschiderea c\u0103tre personalizare: 62% dintre responden\u021bi sunt dispu\u0219i s\u0103 \u00ee\u0219i dea datele personale \u0219i preferin\u021bele de cump\u0103rare pentru a primi oferte \u0219i mesaje relevante, ceea ce arat\u0103 c\u0103 valoarea ad\u0103ugat\u0103 a unei reduceri nu st\u0103 doar \u00een pre\u021b, ci \u0219i \u00een relevan\u021ba ei pentru momentul \u0219i nevoia concret\u0103 a consumatorului.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceea ce \u00eenseamn\u0103 c\u0103 rom\u00e2nii sunt interesa\u021bi de oferte la produsele pe care le cump\u0103r\u0103 recursiv sau la produsele pe care le folosesc des sau le adaug\u0103 la favorite.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totodat\u0103, datele arat\u0103 o schimbare semnificativ\u0103 \u00een ceea ce prive\u0219te loialitatea fa\u021b\u0103 de brand: doar 16% dintre rom\u00e2ni r\u0103m\u00e2n constan\u021bi \u00een alegerile lor, \u00een timp ce 65% sunt gata s\u0103 schimbe brandul dac\u0103 apar promo\u021bii mai atractive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dC\u00e2nd vine vorba de tehnologiile noi din retail, Rom\u00e2nia se afl\u0103 \u00eentr-o etap\u0103 de curiozitate, dar \u0219i de reticen\u021b\u0103. Cump\u0103r\u0103turile fizice r\u0103m\u00e2n puternice &#8211; alimentate de digital. Fie c\u0103 se documenteaz\u0103 online \u00eenainte de a vizita un magazin, compar\u0103 pre\u021burile sau utilizeaz\u0103 aplica\u021bii mobile pentru a accesa promo\u021biile, consumatorii \u00eembin\u0103 canalele pentru a spori confortul \u0219i controlul.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel valoarea este cea care conteaz\u0103, iar consumatorii se concentreaz\u0103 pe cump\u0103r\u0103turile inteligente. Vedem astfel c\u0103 avem un echilibru \u00eentre pre\u021bul unui produs \u0219i relevan\u021ba acestuia. \u00cen acela\u0219i timp consumatorii a\u0219teapt\u0103 ca brandurile s\u0103 \u00eei ajute cu oferte, promo\u021bii sau educa\u021bie pentru a \u00een\u021belege cum func\u021bioneaz\u0103 magazinele. \u201d, a declarat <strong>C\u0103t\u0103lin Pa\u021bachia<\/strong>, Country Manager Shopfully.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe fondul TVA-ului crescut \u0219i al costurilor tot mai mari, rom\u00e2nii \u00ee\u0219i calibreaz\u0103 consumul nu doar \u00een func\u021bie de pre\u021b, ci \u0219i de calitate. Peste 65% dintre responden\u021bi declar\u0103 c\u0103 \u00ee\u0219i bazeaz\u0103 deciziile pe un echilibru \u00eentre cost \u0219i valoare, confirm\u00e2nd c\u0103 promo\u021biile func\u021bioneaz\u0103 atunci c\u00e2nd sunt sus\u021binute de produse relevante \u0219i de experien\u021be de cump\u0103rare \u00een care \u00eencrederea \u0219i transparen\u021ba devin criterii esen\u021biale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rom\u00e2nia traverseaz\u0103 o perioad\u0103 \u00een care consumatorii, confrunta\u021bi cu taxe mai mari \u0219i infla\u021bie, \u00ee\u0219i schimb\u0103 rapid priorit\u0103\u021bile. Promo\u021biile au devenit decisive, informarea online este obligatorie, iar loialitatea fa\u021b\u0103 de brand cedeaz\u0103 \u00een fa\u021ba pragmatismului. Pentru retaileri \u0219i branduri, mesajul este clar: \u00eentr-un climat economic dificil, c\u00e2\u0219tig\u0103 cei care comunic\u0103 transparent, personalizeaz\u0103 ofertele \u0219i livreaz\u0103 valoare concret\u0103 la fiecare achizi\u021bie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Metodologie<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopfully a realizat studiul <strong>The State of Shopping <\/strong>2025 \u00een luna martie 2025, pe un e\u0219antion de 9.482 de responden\u021bi din 8 \u021b\u0103ri europene \u2013 Austria, Bulgaria, Germania, Spania, Fran\u021ba, Ungaria, Italia \u0219i Rom\u00e2nia. Studiul a vizat utilizatori ai aplica\u021biilor proprii Shopfully, cu v\u00e2rste de peste 18 ani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rom\u00e2nii sunt printre cei mai aten\u021bi europeni atunci c\u00e2nd vine vorba de oferte \u0219i promo\u021bii, iar cump\u0103r\u0103turile nu mai \u00eencep de pe raft, ci online, acolo unde fiecare leu poate fi verificat, comparat \u0219i optimizat. Potrivit datelor studiului The State of Shopping 2025, realizat de Shopfully, liderul european \u00een solu\u021bii Drive to Store,\u00a0 83% dintre [&hellip;]<\/p>\n","protected":false},"featured_media":694111,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-694108","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":[1605],"country_news":"Romania","date_news":"20250930"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/694108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":4,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/694108\/revisions"}],"predecessor-version":[{"id":694114,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/694108\/revisions\/694114"}],"acf:term":[{"embeddable":true,"taxonomy":"post_tag","href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/tags\/1605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media\/694111"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media?parent=694108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}