{"id":694570,"date":"2025-11-04T16:16:35","date_gmt":"2025-11-04T15:16:35","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&#038;p=694570"},"modified":"2025-11-04T16:24:14","modified_gmt":"2025-11-04T15:24:14","slug":"romanii-black-friday","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/ro\/newsroom\/romanii-black-friday\/","title":{"rendered":"Rom\u00e2nii, tot mai calcula\u021bi de Black Friday: cump\u0103r\u0103 din necesitate \u0219i compar\u0103 mai mult \u00eenainte de a decide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&nbsp;Rom\u00e2nii par c\u0103 au devenit mai chibzui\u021bi atunci c\u00e2nd vine vorba de cump\u0103r\u0103turi, mai ales \u00een perioada Black Friday. Rezultatele unui sondaj realizat de Shopfully relev\u0103 c\u0103 majoritatea aleg s\u0103 cumpere produse ce care valoreaz\u0103 cu adev\u0103rat, iar planificarea unei achizi\u021bii a devenit acum mai important\u0103. Cre\u0219te interesul pentru cataloagele digitale \u0219i pentru compara\u021bia ofertelor cu s\u0103pt\u0103m\u00e2ni \u00eenainte de startul reducerilor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Black Friday va fi despre cump\u0103r\u0103turi inteligente \u0219i decizii asumate<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproape jum\u0103tate dintre rom\u00e2ni (47%), inten\u021bioneaz\u0103 s\u0103 profite de Black Friday pentru a achizi\u021biona articole care de obicei sunt scumpe, \u00een special electronice \u0219i electrocasnice. \u00cen acela\u0219i timp, mul\u021bi se preg\u0103tesc \u0219i pentru perioada s\u0103rb\u0103torilor, profit\u00e2nd de reducerile din noiembrie pentru a cump\u0103ra cadouri de Cr\u0103ciun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">47% dintre responden\u021bi declar\u0103 c\u0103 vor cump\u0103ra articole de care au nevoie, iar 32% vor profita de reduceri pentru a achizi\u021biona produse dorite. \u00cen acela\u0219i timp, 22% declar\u0103 c\u0103 vor \u201er\u0103sfoi ofertele\u201d doar pentru a g\u0103si reduceri care le fac cu ochiul.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bugetul de Black Friday, cump\u0103tat: majoritatea cheltuie sub 1000 lei<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peste 60% dintre responden\u021bi spun c\u0103 vor aloca un buget de cel mult 1.000 de lei pentru cump\u0103r\u0103turile de Black Friday, \u00een timp ce 35% afirm\u0103 c\u0103 nu au stabilit o sum\u0103 fix\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cele mai c\u0103utate categorii r\u0103m\u00e2n electronicele \u0219i electrocasnicele (48%), urmate de \u00eembr\u0103c\u0103minte (43%), articolele de \u00eenc\u0103l\u021b\u0103minte (29%) \u0219i mobilier (22%). Cosmeticele \u0219i parfumurile atrag 21% dintre responden\u021bi, iar bijuteriile \u0219i articolele sportive sunt de interes pentru 12%, respectiv 9% dintre cump\u0103r\u0103tori.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cataloagele digitale devin principalul instrument de informare<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peste 40% dintre responden\u021bi folosesc site-urile \u0219i aplica\u021biile de cataloage pentru a descoperi reducerile de Black Friday, aproape la egalitate cu promo\u021biile pe care le caut\u0103 pe site-urile magazinelor (43%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doar 7% dintre rom\u00e2ni declar\u0103 c\u0103 nu caut\u0103 oferte \u00eenainte de Black Friday, \u00een timp ce 23% spun c\u0103 reg\u0103sesc promo\u021bii pe re\u021belele sociale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eTrecerea c\u0103tre digital nu mai este doar o tendin\u021b\u0103, ci o realitate. Consumatorii se documenteaz\u0103 \u00een aplica\u021bii \u0219i compar\u0103 pre\u021burile mult \u00eenainte de ziua reducerilor. Pentru retaileri, asta \u00eenseamn\u0103 o competi\u021bie bazat\u0103 pe transparen\u021b\u0103 \u0219i relevan\u021b\u0103,\u201d explic\u0103 C\u0103t\u0103lin Pa\u021bachia, Country Manager Shopfully Rom\u00e2nia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comportament omnichannel: \u00eentre online \u0219i magazin fizic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rom\u00e2nii \u00ee\u0219i p\u0103streaz\u0103 echilibrul \u00eentre experien\u021bele de cump\u0103rare: 43% declar\u0103 c\u0103 vor cump\u0103ra at\u00e2t online, c\u00e2t \u0219i \u00een magazinele fizice, \u00een timp ce 29% prefer\u0103 exclusiv online-ul \u0219i tot 29% doar vizita \u00een magazin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, 32% dintre consumatori spun c\u0103 \u00eencep s\u0103 compare pre\u021burile cu una-dou\u0103 s\u0103pt\u0103m\u00e2ni \u00eenainte de startul campaniilor, semn c\u0103 planificarea joac\u0103 un rol tot mai important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acela\u0219i timp 23% dintre responden\u021bi se arat\u0103 neinteresa\u021bi de Black Friday din cauza sc\u0103derii puterii de cump\u0103rare, iar 26% vor fi mai aten\u021bi la pre\u021buri \u00een contextul infla\u021biei, \u00een timp ce 29% par a nu avea \u00eencredere \u00een reducerile afi\u0219ate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste date confirm\u0103 c\u0103 transparen\u021ba \u0219i comunicarea onest\u0103 a retailerilor sunt esen\u021biale pentru men\u021binerea interesului consumatorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eConsumatorii din Rom\u00e2nia sunt tot mai informa\u021bi \u0219i mai exigen\u021bi. Pentru ei, Black Friday nu mai \u00eenseamn\u0103 doar reduceri, ci \u0219i \u00eencredere \u00een promisiunile brandurilor. Retailerii care ofer\u0103 claritate, consecven\u021b\u0103 \u0219i experien\u021be integrate &#8211; online \u0219i offline &#8211; sunt cei care vor c\u00e2\u0219tiga loialitatea clien\u021bilor,\u201d adaug\u0103 C\u0103t\u0103lin Pa\u021bachia, Country Manager Shopfully Rom\u00e2nia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studiul \u201eBlack Friday 2025 \u2013 Opinia ta conteaz\u0103\u201d a fost realizat de Shopfully,, \u00een octombrie 2025. Obiectivul a fost \u00een\u021belegerea comportamentului de cump\u0103rare, a canalelor de informare preferate \u0219i a atitudinii fa\u021b\u0103 de campaniile de reduceri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Rom\u00e2nii par c\u0103 au devenit mai chibzui\u021bi atunci c\u00e2nd vine vorba de cump\u0103r\u0103turi, mai ales \u00een perioada Black Friday. Rezultatele unui sondaj realizat de Shopfully relev\u0103 c\u0103 majoritatea aleg s\u0103 cumpere produse ce care valoreaz\u0103 cu adev\u0103rat, iar planificarea unei achizi\u021bii a devenit acum mai important\u0103. Cre\u0219te interesul pentru cataloagele digitale \u0219i pentru compara\u021bia ofertelor [&hellip;]<\/p>\n","protected":false},"featured_media":694572,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-694570","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":[1605],"country_news":"Romania","date_news":"20251103"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/694570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":2,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/694570\/revisions"}],"predecessor-version":[{"id":694573,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/694570\/revisions\/694573"}],"acf:term":[{"embeddable":true,"taxonomy":"post_tag","href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/tags\/1605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media\/694572"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media?parent=694570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}