{"id":695055,"date":"2025-12-17T16:48:41","date_gmt":"2025-12-17T15:48:41","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&#038;p=695055"},"modified":"2025-12-17T16:48:41","modified_gmt":"2025-12-17T15:48:41","slug":"trendurile-din-retail-in-2026","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/ro\/newsroom\/trendurile-din-retail-in-2026\/","title":{"rendered":"Trendurile din retail \u00een 2026. Magazinele au nevoie de loializarea clien\u021bilor \u0219i de a face oferte personalizate\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dup\u0103 un Black Friday atipic, care a \u00eenregistrat cre\u0219teri, dar nu la nivelul celor de anii trecu\u021bi de dou\u0103 cifre, anul 2026 va fi unul definitoriu pentru noua modalitate de a atrage clien\u021bii at\u00e2t \u00een magazinele fizice, dar \u0219i \u00een cele online. Faptul c\u0103 \u00een Rom\u00e2nia, comer\u021bul \u00eenregistreaz\u0103 o u\u0219oar\u0103 sc\u0103dere \u00een ultimele luni, va face ca magazinele s\u0103 investeasc\u0103 mai mult \u0219i s\u0103 fie mai atente la concuren\u021ba lor, dar \u0219i s\u0103 acorde o mai mare importan\u021b\u0103 atragerii de noi clien\u021bi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Procesul de descoperire al produselor se digitalizeaz\u0103&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen 2026, procesul de descoperire a produselor va fi aproape complet intermediat de tehnologie. Smartphone-ul r\u0103m\u00e2ne principalul hub de informare, dar recomand\u0103rile personalizate generate de AI, bazate pe istoricul de navigare, comportamentul de cump\u0103rare \u0219i preferin\u021be declarate, vor fi cele care vor atrage clien\u021bii \u00een magazine.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u0103ut\u0103ri vizuale \u0219i realitatea augmentat\u0103, care permit consumatorilor s\u0103 &#8222;\u00eencerce&#8221; produse de la mod\u0103 la mobilier, direct de pe telefon, vor fi implementate de comercian\u021bii care vor s\u0103 atrag\u0103 un public nou, deschis pentru inova\u021bie, dar \u0219i care \u00ee\u0219i doresc s\u0103 fie mai&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ideea de a vedea mai multe oferte \u0219i de a o alege pe cea mai bun\u0103, clien\u021bii vor folosi tot mai des comparatoare automate de pre\u021b, integrate \u00een aplica\u021bii \u0219i platformele de retail&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumatorii nu mai parcurg un proces liniar, ci un ecosistem fluid, \u00een care AI combin\u0103 informa\u021biile geografice (magazine din apropiere), promo\u021biile personalizate \u0219i recomand\u0103rile \u00een timp real pentru a ghida decizia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cum pot fi loializa\u021bi clien\u021bii&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Loialitatea clien\u021bilor va fi mult mai volatil\u0103 \u00een 2026. C\u0103utarea continu\u0103 de oferte va necesita ca magazinele s\u0103 aduc\u0103 mai multe experien\u021be omnicanale excelente, cu acces rapid la informa\u021bii relevante \u00een timp real. Promo\u021biile personalizate, adaptate intereselor \u0219i comportamentelor individuale, vor fi cele care cresc afinitatea pentru un brand. Dar clien\u021bii \u00ee\u0219i doresc \u0219i magazine cu mai mult\u0103 utilitate, unde stocurile s\u0103 fie actualizate \u00een timp real, iar timpul petrecut la case s\u0103 fie c\u00e2t mai mic. Din acest motiv \u0219i casele rapide vor c\u00e2\u0219tiga tot mai mult teren.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i poate cel mai important element pentru care clien\u021bii vor r\u0103m\u00e2ne loiali este promisiunea respectat\u0103 \u00een magazin, acolo unde consumatorii revin doar dac\u0103 experien\u021ba fizic\u0103 valideaz\u0103 ceea ce brandul promite \u00een digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cel mai potrivit mijloc de comunicare sau mixul oportun pentru a ajunge la clien\u021bii potrivi\u021bi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mixul optim \u00een 2026 nu este unul standard, ci unul dinamic, centrat pe smartphone, care combin\u0103 strategii push, pull \u0219i geo-targeting. Mixul eficient con\u021bine notific\u0103ri push cu valoare real\u0103; oferte geolocalizate; pentru audien\u021bele din proximitatea magazinelor; prezen\u021b\u0103 \u00een platforme de compara\u021bie formate interactive, nu doar catalog digitalizat; integrare perfect\u0103 \u00eentre promo\u021biile online \u0219i experien\u021ba fizic\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/shopfully.com\/ro\">Shopfully<\/a> s-a preg\u0103tit deja pentru aceste trenduri \u0219i pentru retailerii care vor s\u0103 le integreze prin ecosistemul s\u0103u digital multi-platform\u0103, care combin\u0103 aplica\u021bii, site-uri \u0219i re\u021bele media;&nbsp; formate dinamice \u0219i interactive care cresc vizibilitatea \u0219i conversia; targetare multi-layered: inten\u021bie, interes poten\u021bial \u0219i ultimul kilometru; testare continu\u0103 a creativit\u0103\u021bilor \u0219i optimizare \u00een timp real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Datele first-party construiesc loialitatea<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centr-o lume care se \u00eendreapt\u0103 spre a nu mai folosi cookies \u0219i a nu mai urm\u0103ri utilizatorii pe toate platformele digitale, colectarea de date personale se va transforma \u00een crearea de comunit\u0103\u021bi \u00een jurul brandurilor sau a magazinelor. Rom\u00e2nii sunt printre cei mai dispu\u0219i europeni s\u0103 \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 f\u0103r\u0103 niciun regret datele personale, dar cer \u00een schimbul datelor personale, experien\u021be personalizate \u00een magazine.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailerii vor acorda aten\u021bie spre captarea datelor comportamentale, inclusiv inten\u021bia de cump\u0103rare, loca\u021bia \u0219i preferin\u021bele, dar \u0219i vor \u00een\u021belege mai bine audien\u021ba prin infrastructura de first-party data, iar prin analiza \u00een timp real a acestor date vor crea oferte personalizate \u0219i o mai bun\u0103 eficientizare a stocurilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aten\u021bia clien\u021bilor scade&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe o pia\u021b\u0103 dominat\u0103 de video ultra-rapid, consumatorii acord\u0103 aten\u021bie \u00een doze de c\u00e2teva secunde. Acest lucru cre\u0219te necesitatea mesajelor scurte \u0219i clare<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen retail vom vedea consumatori preg\u0103ti\u021bi, cu ofertele verificate \u0219i c\u0103utate \u00een prealabil online, ceea ce genereaz\u0103 a\u0219tept\u0103ri ridicate. Prin experien\u021bele AR vom vedea o mai mult\u0103 implicare din partea clien\u021bilor, dar cel mai important criteriu de selec\u021bie \u00eentre branduri va deveni rapiditatea cu care acestea vor livra clien\u021bilor cele cerute.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopfully transform\u0103 aten\u021bia fragmentat\u0103 \u00eentr-un avantaj, livr\u00e2nd consumatorilor exact ceea ce caut\u0103, \u00een momentul potrivit, \u00een locul potrivit \u0219i \u00een formatul potrivit. \u0218i acest lucru este f\u0103cut prin formate multimedia optimizate, integrate \u00een mobile APPs dar \u0219i web; campanii care livreaz\u0103 informa\u021bii concise, relevante \u0219i geolocalizate; conectarea nativ\u0103 \u00eentre digital \u0219i magazin, f\u0103r\u0103 fric\u021biuni; adaptarea \u00een timp real a con\u021binutului, pe baza comportamentului utilizatorului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailul anului 2026 se construie\u0219te \u00een jurul unui consumator <em>hyiper-digital, <\/em>inform at \u00een timp real \u0219i obi\u0219nuit cu personalizarea instant\u0103. Acest consumator navigheaz\u0103 fluid \u00eentre online \u0219i offline, caut\u0103 relevan\u021b\u0103, vitez\u0103 \u0219i simplitate, iar brandurile care nu pot r\u0103spunde acestor nevoi risc\u0103 s\u0103 fie abandonate rapid. \u00cen acest ecosistem fragmentat, Shopfully devine un partener strategic pentru retaileri, oferind infrastructura, datele \u0219i tehnologia necesare pentru a conecta eficient traficul digital cu vizitele reale \u00een magazin. Prin mixul s\u0103u de solu\u021bii Drive to Store, personalizare bazat\u0103 pe date \u0219i formate digitale adaptate noilor comportamente, Shopfully permite retailerilor \u0219i brandurilor s\u0103 fie prezente \u00een momentele-cheie ale deciziei de cump\u0103rare \u0219i s\u0103 construiasc\u0103 rela\u021bii durabile cu consumatorii. Adaptarea nu mai este doar un avantaj competitiv \u2014 este condi\u021bia esen\u021bial\u0103 pentru succes \u00een retailul modern.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 un Black Friday atipic, care a \u00eenregistrat cre\u0219teri, dar nu la nivelul celor de anii trecu\u021bi de dou\u0103 cifre, anul 2026 va fi unul definitoriu pentru noua modalitate de a atrage clien\u021bii at\u00e2t \u00een magazinele fizice, dar \u0219i \u00een cele online. Faptul c\u0103 \u00een Rom\u00e2nia, comer\u021bul \u00eenregistreaz\u0103 o u\u0219oar\u0103 sc\u0103dere \u00een ultimele luni, va [&hellip;]<\/p>\n","protected":false},"featured_media":695057,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-695055","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":[1605],"country_news":"Romania","date_news":"20251215"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":2,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695055\/revisions"}],"predecessor-version":[{"id":695058,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695055\/revisions\/695058"}],"acf:term":[{"embeddable":true,"taxonomy":"post_tag","href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/tags\/1605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media\/695057"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media?parent=695055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}