{"id":695234,"date":"2026-01-28T09:35:30","date_gmt":"2026-01-28T08:35:30","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&#038;p=695234"},"modified":"2026-01-28T17:05:20","modified_gmt":"2026-01-28T16:05:20","slug":"retail-romania-2026","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/ro\/newsroom\/retail-romania-2026\/","title":{"rendered":"Anxietatea consumatorilor persist\u0103 la \u00eenceputul anului 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cenceputul de an aduce o stare accentuat\u0103 de pruden\u021b\u0103 \u00een retailul rom\u00e2nesc, pe fondul presiunilor asupra bugetelor \u0219i al unui comportament de consum tot mai orientat spre planificare \u0219i control. Datele publice \u0219i semnalele din pia\u021b\u0103 arat\u0103 c\u0103 rom\u00e2nii \u00ee\u0219i ajusteaz\u0103 deciziile de cump\u0103rare, verific\u0103 mai atent pre\u021burile \u0219i prioritizeaz\u0103 valoarea real\u0103 a ofertelor, \u00een detrimentul achizi\u021biilor impulsive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru retaileri, acest context se traduce printr-o mutare clar\u0103 a deciziei de cump\u0103rare \u00een digital, \u00eenainte de intrarea \u00een magazin. Consumatorii caut\u0103 activ promo\u021bii, compar\u0103 oferte \u0219i aleg punctele de v\u00e2nzare care le ofer\u0103 predictibilitate, proximitate \u0219i pre\u021buri competitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eLa \u00eenceput de an, vedem un consumator mult mai calculat. Oamenii nu renun\u021b\u0103 la cump\u0103r\u0103turi, dar \u00ee\u0219i schimb\u0103 modul \u00een care decid: compar\u0103 mai mult, caut\u0103 oferte relevante \u0219i vor s\u0103 \u0219tie exact ce primesc pentru banii lor. Pentru retaileri, miza nu mai este doar vizibilitatea, ci capacitatea de a fi relevan\u021bi exact \u00een momentul \u00een care se formeaz\u0103 inten\u021bia de cump\u0103rare\u201d, spune <strong>Cat\u0103lin Patachia<\/strong>, Country Manager <a href=\"https:\/\/shopfully.com\/ro\/\">Shopfully<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalul anului trecut a confirmat o temperare a consumului, cu o dinamic\u0103 mai prudent\u0103 a v\u00e2nz\u0103rilor din retail, iar \u00eenceputul lui 2026 consolideaz\u0103 aceast\u0103 tendin\u021b\u0103. Ianuarie este, tradi\u021bional, o lun\u0103 a reset\u0103rii bugetelor, \u00een care promo\u021biile, pachetele economice \u0219i claritatea pre\u021burilor devin factori decisivi \u00een alegerea magazinului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest context, retailerii sunt \u00eencuraja\u021bi s\u0103 urm\u0103reasc\u0103 atent indicatorii de cerere timpurie, interesul pentru promo\u021bii, c\u0103ut\u0103rile cu inten\u021bie clar\u0103 de cump\u0103rare \u0219i diferen\u021bele de pre\u021b fa\u021b\u0103 de concuren\u021b\u0103, dar \u0219i performan\u021ba conversiei din digital \u00een trafic fizic. Vizibilitatea nu mai este suficient\u0103, iar succesul comercial depinde tot mai mult de capacitatea de a transforma interesul online \u00een vizite reale \u00een magazin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din perspectiva <a href=\"https:\/\/shopfully.com\/ro\/\">Shopfully<\/a>, lider european \u00een solu\u021bii Drive to Store, anxietatea din retail poate fi transformat\u0103 \u00een avantaj prin adaptare digital\u0103 rapid\u0103. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Retailerii ar trebui s\u0103 se concentreze pe:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list \">\n<li>Loializarea clien\u021bilor prin ecosisteme multi-platform\u0103 (app-uri, site-uri, re\u021bele media);<\/li>\n\n\n\n<li>Personalizare bazat\u0103 pe date \u2013 targetare multi-layered (inten\u021bie, interes poten\u021bial, ultimul kilometru);<\/li>\n\n\n\n<li>Optimizare \u00een timp real a campaniilor \u0219i creativelor pentru a conecta traficul digital cu vizitele reale \u00een magazin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Perspectivele pentru 2026 r\u0103m\u00e2n mixte, dar cu poten\u021bial de recuperare modest\u0103: cre\u0219terea PIB este estimat\u0103 la 1,1%, infla\u021bia se a\u0219teapt\u0103 s\u0103 scad\u0103 la 3,6 % spre finalul anului. Astfel, personalizarea ofertelor, comunicarea transparent\u0103 \u0219i capacitatea de a ajunge la consumatori exact \u00een momentul deciziei vor face diferen\u021ba \u00eentre simpla prezen\u021b\u0103 \u00een pia\u021b\u0103 \u0219i performan\u021ba real\u0103 \u00een v\u00e2nz\u0103ri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cenceputul de an aduce o stare accentuat\u0103 de pruden\u021b\u0103 \u00een retailul rom\u00e2nesc, pe fondul presiunilor asupra bugetelor \u0219i al unui comportament de consum tot mai orientat spre planificare \u0219i control. Datele publice \u0219i semnalele din pia\u021b\u0103 arat\u0103 c\u0103 rom\u00e2nii \u00ee\u0219i ajusteaz\u0103 deciziile de cump\u0103rare, verific\u0103 mai atent pre\u021burile \u0219i prioritizeaz\u0103 valoarea real\u0103 a ofertelor, \u00een [&hellip;]<\/p>\n","protected":false},"featured_media":695238,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-695234","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":[1605],"country_news":"Romania","date_news":"20260126"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":4,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695234\/revisions"}],"predecessor-version":[{"id":695239,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695234\/revisions\/695239"}],"acf:term":[{"embeddable":true,"taxonomy":"post_tag","href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/tags\/1605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media\/695238"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media?parent=695234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}