{"id":695309,"date":"2026-02-17T09:19:39","date_gmt":"2026-02-17T08:19:39","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&#038;p=695309"},"modified":"2026-02-17T09:19:40","modified_gmt":"2026-02-17T08:19:40","slug":"consum-planificat-2026","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/ro\/newsroom\/consum-planificat-2026\/","title":{"rendered":"Prim\u0103vara aduce un nou tip de consum: mai pu\u021bin impuls, mai mult\u0103 planificare"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Datele recente publicate de Institutul Na\u021bional de Statistic\u0103 arat\u0103 o evolu\u021bie prudent\u0103 a consumului \u00een Rom\u00e2nia: comer\u021bul cu am\u0103nuntul a \u00eenregistrat o cre\u0219tere de doar 0,2% \u00een 2025, iar segmentul alimentar a sc\u0103zut cu 2,7%. \u00cen contextul acestor cifre, <a href=\"https:\/\/shopfully.com\/ro\/\">Shopfully<\/a> vede acest lucru nu ca pe o criz\u0103, ci o transformare profund\u0103 a comportamentului de cump\u0103rare: consumatorii nu cump\u0103r\u0103 mai pu\u021bin, ci cump\u0103r\u0103 mai inteligent, mai planificat \u0219i cu o aten\u021bie sporit\u0103 la valoare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prim\u0103vara aduce schimb\u0103ri predictibile \u00een retail<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tradi\u021bional, primele luni ale anului se caracterizeaz\u0103 prin revenirea la normalitate dup\u0103 sezonul s\u0103rb\u0103torilor, o recalibrare bugetar\u0103 \u0219i o orientare clar\u0103 spre planificarea cump\u0103r\u0103turilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<em>&#8222;Ceea ce observ\u0103m nu este o sc\u0103dere dramatic\u0103 a consumului, ci o maturizare a modului \u00een care rom\u00e2nii \u00ee\u0219i gestioneaz\u0103 cheltuielile. Consumatorii intr\u0103 \u00een prim\u0103var\u0103 cu liste clare, caut\u0103 activ promo\u021bii relevante \u0219i folosesc instrumente digitale pentru a optimiza fiecare leu cheltuit.&#8221;, <\/em>a subliniat<em> <\/em>C\u0103t\u0103lin Pa\u021bachia, Country Manager <a href=\"https:\/\/shopfully.com\/ro\/\">Shopfully<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sezonalitatea influen\u021beaz\u0103 \u0219i categoriile de interes: dac\u0103 \u00een ianuarie-februarie c\u0103ut\u0103rile \u00een aplica\u021biile de shopping se concentreaz\u0103 pe produse de baz\u0103, cur\u0103\u021benie de prim\u0103var\u0103 \u0219i \u00eembr\u0103c\u0103minte de tranzi\u021bie, \u00een martie apare o cre\u0219tere semnificativ\u0103 a interesului pentru gr\u0103din\u0103rit, mobilier exterior \u0219i preg\u0103tiri pentru Pa\u0219te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aplica\u021biile de shopping devin instrumente strategice<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopfully observ\u0103 \u00een Q1 2026 o cre\u0219tere a angajamentului utilizatorilor \u00een platformele digitale de shopping: timpul mediu petrecut \u00een aplica\u021bie cre\u0219te cu aproximativ 15-20% fa\u021b\u0103 de Q4 2025, iar c\u0103ut\u0103rile pentru categorii specifice (produse fresh, promo\u021bii s\u0103pt\u0103m\u00e2nale, oferte locale) devin mai frecvente \u0219i mai \u021bintite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8222;Consumatorul din 2026 nu mai merge la cump\u0103r\u0103turi la \u00eent\u00e2mplare. El compar\u0103, planific\u0103 \u0219i decide pe baza informa\u021biilor pe care le are la dispozi\u021bie \u00een telefon. Retailerii care \u00een\u021beleg aceast\u0103 dinamic\u0103 \u0219i care comunic\u0103 proactiv, transparent \u0219i personalizat au un avantaj competitiv major.&#8221;, <\/em>concluzioneaz\u0103 <strong>C\u0103t\u0103lin Pa\u021bachia<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solu\u021bii pentru retaileri: personalizare, context \u0219i relevan\u021b\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen fa\u021ba acestor tendin\u021be, <a href=\"https:\/\/shopfully.com\/ro\/\">Shopfully<\/a> recomand\u0103 retailerilor s\u0103 adopte strategii centrate pe trei piloni, care includ&nbsp;: <strong>comunicarea contextual\u0103<\/strong>, unde mesajele trebuie adaptate la momentul din an, nevoile sezoniere \u0219i comportamentul local al consumatorilor; <strong>personalizarea inteligent\u0103<\/strong>, unde ofertele generice func\u021bioneaz\u0103 din ce \u00een ce mai pu\u021bin, iar consumatorii apreciaz\u0103 recomand\u0103rile bazate pe istoricul lor de cump\u0103r\u0103turi \u0219i preferin\u021bele reale; \u00een timp ce <strong>cataloagele promo\u021bionale digitale<\/strong> au capacitatea de a ajunge la consumatori \u00een momentul de decizie, direct \u00een aplica\u021biile magazinelor, care transform\u0103 \u00eenj urm\u0103 inten\u021bia \u00een conversie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopfully estimeaz\u0103 c\u0103 trimestrul I 2026 va pune bazele unui retail mai matur, mai orientat pe date \u0219i mai aproape de nevoile reale ale consumatorilor, ceea ce reprezint\u0103 un c\u00e2\u0219tig pentru toate p\u0103r\u021bile implicate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datele recente publicate de Institutul Na\u021bional de Statistic\u0103 arat\u0103 o evolu\u021bie prudent\u0103 a consumului \u00een Rom\u00e2nia: comer\u021bul cu am\u0103nuntul a \u00eenregistrat o cre\u0219tere de doar 0,2% \u00een 2025, iar segmentul alimentar a sc\u0103zut cu 2,7%. \u00cen contextul acestor cifre, Shopfully vede acest lucru nu ca pe o criz\u0103, ci o transformare profund\u0103 a comportamentului de [&hellip;]<\/p>\n","protected":false},"featured_media":695316,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-695309","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":[1605],"country_news":"Romania","date_news":"20260213"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":2,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695309\/revisions"}],"predecessor-version":[{"id":695317,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/695309\/revisions\/695317"}],"acf:term":[{"embeddable":true,"taxonomy":"post_tag","href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/tags\/1605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media\/695316"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media?parent=695309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}