{"id":696187,"date":"2026-05-21T08:57:26","date_gmt":"2026-05-21T06:57:26","guid":{"rendered":"https:\/\/shopfully.com\/?post_type=newsroom&#038;p=696187"},"modified":"2026-05-21T08:57:27","modified_gmt":"2026-05-21T06:57:27","slug":"gpec-2026-romanesc","status":"publish","type":"newsroom","link":"https:\/\/shopfully.com\/ro\/newsroom\/gpec-2026-romanesc\/","title":{"rendered":"Shopfully vine la GPeC 2026 cu cifrele momentului din retailul rom\u00e2nesc"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-purple-color\">Shopfully va prezenta \u00een premier\u0103 la GPeC 2026 raportul The State of Shopping despre retailul rom\u00e2nesc<\/mark><\/strong><br><br>Pe 26 mai, la Teatrul Na\u021bional Bucure\u0219ti, are loc<a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\"> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cherry-red-color\">GPeC SUMMIT 2026<\/mark> <\/a>\u2013 cel mai important eveniment de E-Commerce \u0219i Digital Marketing din regiune, ajuns la edi\u021bia #21. Shopfully va prezenta la eveniment datele din raportul State of Shopping 2026, care eviden\u021biaz\u0103 tendin\u021bele din comer\u021bul online \u0219i cel tradi\u021bional, \u00een plus ofer\u0103 \u0219i o imagine de ansamblu a comportamentului consumatorilor atunci c\u00e2nd vine vorba de cump\u0103r\u0103turi.\u00a0<br><br>Datele studiului The State of Shopping, arat\u0103 c\u0103 presiunea economic\u0103 nu \u00eei determin\u0103 pe consumatori doar s\u0103 caute pre\u021buri mai mici, ci \u00eei face s\u0103 devin\u0103 mai strategici \u00een modul \u00een care cump\u0103r\u0103.<br><br><a href=\"https:\/\/www.linkedin.com\/in\/catalin-patachia-0b7309b\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cherry-red-color\">C\u0103t\u0103lin Pa\u021bachia<\/mark><\/a>, Country Manager Shopfully, va prezenta la GPeC rezultatele raportului The State of Shopping 2026, dar \u0219i cum s-a schimbat comportamentul utilizatorilor \u00een ultima perioad\u0103. Ace\u0219tia numai caut\u0103 acum doar cele mai bune promo\u021bii, ci au ajuns s\u0103 caute anumite magazine pentru anumite produse, iar experien\u021ba de cump\u0103r\u0103turi se transform\u0103 \u00een a g\u0103si cele mai bune oferte \u00een mai multe magazine dec\u00e2t \u00eentr-unul singur..\u00a0<br><br>La GPeC vom dezbate aceste rezultate, vom afla mai multe detalii despre tendin\u021bele din retail\u00a0 \u0219i vom analiza cum se raporteaz\u0103 Rom\u00e2nia fa\u021b\u0103 de \u021b\u0103rile din spa\u021biul european.\u00a0<br><br>Studiul \u201eThe State of Shopping 2026\u201d a fost realizat \u00een primul trimestru al anului 2026 \u0219i analizeaz\u0103 modul \u00een care presiunea economic\u0103, instrumentele digitale \u0219i a\u0219tept\u0103rile mai ridicate ale consumatorilor influen\u021beaz\u0103 comportamentul de cump\u0103rare. Cercetarea european\u0103 Shopfully a inclus 6.605 responden\u021bi cu v\u00e2rsta de peste 18 ani, din Austria, Bulgaria, Fran\u021ba, Germania, Ungaria, Italia, Rom\u00e2nia \u0219i Spania. Studiul reflect\u0103 \u00een principal comportamentul deciden\u021bilor de cump\u0103rare din gospod\u0103rii, iar compara\u021biile anuale au la baz\u0103 cercet\u0103ri echivalente realizate \u00een 2025.<br><br>Primul eveniment major al seriei de anul acesta este <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cherry-red-color\">GPeC SUMMIT<\/mark><\/a> 26 Mai care se va desf\u0103\u0219ura la Teatrul Na\u021bional Bucure\u0219ti \u0219i va reuni peste 800 de participan\u021bi C-level din domeniu.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopfully va prezenta \u00een premier\u0103 la GPeC 2026 raportul The State of Shopping despre retailul rom\u00e2nesc Pe 26 mai, la Teatrul Na\u021bional Bucure\u0219ti, are loc GPeC SUMMIT 2026 \u2013 cel mai important eveniment de E-Commerce \u0219i Digital Marketing din regiune, ajuns la edi\u021bia #21. Shopfully va prezenta la eveniment datele din raportul State of Shopping [&hellip;]<\/p>\n","protected":false},"featured_media":696192,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-696187","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":{"topic_news":[1605],"country_news":"Romania","date_news":"20260521"},"_links":{"self":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/696187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/types\/newsroom"}],"version-history":[{"count":5,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/696187\/revisions"}],"predecessor-version":[{"id":696193,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/newsroom\/696187\/revisions\/696193"}],"acf:term":[{"embeddable":true,"taxonomy":"post_tag","href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/tags\/1605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media\/696192"}],"wp:attachment":[{"href":"https:\/\/shopfully.com\/ro\/wp-json\/wp\/v2\/media?parent=696187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}