Navigating Today’s Retail Landscape: Digital Retail Marketing for Next Generation Engagement, Growth, and Success

The impact of inflation and the rising cost of living has radically changed the way Australians shop and thus presents a turbulent outlook for retailers as shoppers tighten their purse strings. With customers implementing more cost-cutting measures than ever, retailers need to quickly adapt to better meet their demands with shopping experiences that add value.

ShopFully, the leading tech company in Drive to Store and Nielsen Media Analytics will come together to reveal the latest research into the effectiveness of different mediums in driving consumers into brick-and-mortar stores to boost sales. The exclusive webinar will dive into the evolving role of digital catalogues in connecting online and in-store retail experiences as customers continue to live on digital platforms.

Walking away with a deeper understanding of their customer’s behaviour and armed with the tools to enhance shopping experiences amidst economic uncertainty, the opportunity to attend must not be missed.

Speakers

• Brendan Straw, Country Manager Australia, ShopFully
• Shruthi Babu, Director – Media Analytics and Consumer Research, Nielsen
• Dean Blake, Features and Premium Editor, Panel Moderator