Who we are

Our story and the people who write it


DoveConviene foundation

Everything started in 2012, when DoveConviene was launched in Italy.



In 2016, DoveConviene launched in Australia as ShopFully.


CommonSense acquisition

In 2017, we acquired CommonSense, a tech player that allowed us to boost the development of our AI solutions.



We reached millions of shoppers and thousands of stores across the globe, and The Financial Times featured us among Europe’s fastest-growing companies.


New products launches

We officially changed the DoveConviene name to ShopFully and we launched our hyperlocal marketing platform HI! (short for Hyperlocal Intelligence!)


PromoQui and VolantinoFacile acquisition

We further strengthened our leadership in Italy with the acquisition of PromoQui and VolantinoFacile


Tiendeo acquisition

We acquired the Spanish company that specialises in the digitalisation of catalogues and brochures. This established ShopFully as the European leader in Drive to Store, in terms of countries in which it operates, number of active users and partners.


360 Capital Partners
Highland Europe

Meet all the players: 

At ShopFully we are more than 370 people from 30 different nationalities. We understand the world is rich and complex and believe it is better understood looking from different perspectives, especially when you want to innovate it. That’s why growing diversity, together with increasing talent density, is so important for us.

Our leaders:

What we stand for

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At ShopFully, we innovate in a fast-paced environment and encourage everyone to take the lead on their own projects.

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We don’t micromanage, we macro-trust! We also share the same growth mindset and believe that making mistakes is the fastest way to improve. We either win or learn!

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While we love and foster creativity, nothing beats data. It’s our sidekick when we think, plan and act.

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When faced with a decision, we assess possible scenarios,estimate numbers to evaluate impacts and measure the effectiveness of our actions. But hey, we love taking risks (when calculated). 

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We support and trust each other, so that everyone can reach their potential.

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We know our opinion matters and adds value to the discussion, and in turn, we give constructive feedback. Before taking an action, we listen to our colleagues’ point of view (no touchiness allowed!) and we share information, making it accessible to anyone who needs it. 

Where the
magic happens

With us, you’re free to work from anywhere you like: from the comfort of your home or from any of our offices. You will also be free to schedule your time as you please, splitting the day into deep and team working hours, depending on your habits and needs for personal time. Here, everything is  considered for you to be at your best.

Where you will be able to enjoy a chat and coffee break with your colleagues: