Shopfully, Europe’s leading Drive to Store platform that turns online browsing into shopping, and Offerista Group, Europe’s largest network for digital retail marketing, unite under one brand – Shopfully – unveiling a fresh rebrand to mark their full commercial and brand integration.
Shopfully’s new brand identity reflects the combined strengths of Shopfully and Offerista, creating a powerhouse equipped to deliver cutting-edge solutions to retailers, brands and shoppers. Operating in 25 markets, Shopfully connects 200 million shoppers worldwide with deals they love, while boosting local sales for over 500 top retailers and brands across Europe, Australia and Latin America.
Supported by a talented team of 450 digital retail experts, the new Shopfully is committed to empowering retailers and brands to navigate the digital transformation of their industry and helping shoppers make smarter, more informed purchasing decisions.
“This rebrand marks the next chapter in the journeys of Shopfully and Offerista. With the same mission to empower retailers, brands and shoppers with smart digital solutions, now, as a unified brand, we’re driving innovation to redefine the future of retail marketing and deliver unparalleled value to our partners across Europe and beyond.” say Stefano Portu, CEO of Shopfully.
Introducing the new Shopfully
At the heart of Shopfully’s new identity is the ‘Spark’, symbolizing the company’s role in igniting smart decisions for retailers, brands and shoppers, along with a custom-drawn wordmark that reflects the brand’s bold and innovative spirit.
The logo is accompanied by a vibrant new color palette. Shopfully purple takes center stage, representing energy, boldness, and innovation, while cherry red, yellow, and bright blue convey optimism, diversity, and the dynamism of the talented team driving the company forward. Together, these elements symbolize the company’s commitment to innovation and its fresh, dynamic approach to retail marketing.
The rebranding aligns with Shopfully’s purpose to “Turn Browsing into Shopping” and reinforces its position as the platform connecting millions of shoppers with local stores around them. By leveraging data-driven insights and advanced digital tools, Shopfully creates “Shopfully Moments”, helping shoppers find exactly what they need while driving in-store visits for retailers and brands.
The new identity was developed in partnership with Koto Studio, a global branding agency renowned for shaping some of the world’s most impactful brands. The Berlin studio worked closely with Shopfully to craft a distinctive and bold visual identity that embodies the company’s leadership, innovation, and ambition to set new benchmarks in the retail industry.
Positioned for global leadership
As pioneers in Drive to Store solutions, Shopfully and Offerista—now unified under the Shopfully brand—leverage their deep expertise, advanced technology, and extensive digital ecosystem to transform retail marketing, setting the standard for top retailers and brands, publishers, and digital platforms in retail media and shopper activation.
Through solutions like Switch Paper to Digital – which optimizes the catalogue investment mix between print and digital – an expanded Shopper Network of 1,400+ premium publishers for widespread offer distribution, and the AI-based platform HI! for delivering hyperlocal marketing campaigns, Shopfully empowers retailers and brands to seamlessly transition to digital, engage shoppers at scale, and maximize Drive to Store impact.