BestDrive Austria is a subsidiary of Continental AG and provides professional tire and automotive services throughout Austria. The company offers a wide range of services, from tire changes and wheel alignment to air conditioning and oil services. With a strong network of locations and a clear focus on quality and customer service, BestDrive is a reliable partner for safe mobility all year round.
THE CAMPAIGN’S IMPACT IN KEY FIGURES
~2.9M
Impressions
4.5%
Engagement rate
70,000
Engagements
GOAL
Driving year-round store traffic through seasonal activation
With its summer and winter campaigns, BestDrive aimed to promote its services throughout the year and make the most of seasonal demand.
- Increase visibility for key services and seasonal offers
- Activate customers at relevant moments along the customer journey
- Drive store traffic through targeted, local communication
- Validate the effectiveness of a full-funnel retail media approach across multiple campaigns
STRATEGY
The campaign uses a variety of digital channels and formats across the entire customer journey, combining reach, engagement and local activation.
- Digital leaflet in the Shopper Network to showcase offers and services in an interactive format and drive product interest
- Hero banners in the wogibtswas app to increase visibility and strengthen brand awareness in a high-traffic environment
- Push notifications to reach users at the right moment with timely and location-based messaging
- Drive2Store ads (video & map, programmatic) to guide users directly to nearby stores and drive local activation
- Full-funnel strategy connecting awareness, consideration and store visits across all touchpoints
- Hyperlocal targeting to deliver relevant content based on user location
- Scalable campaign setup applied and optimized across multiple seasonal campaigns
- End-to-end execution with aligned strategy, creation and media from a single source
RESULTS
The campaign demonstrates how a coordinated multichannel retail media approach can deliver both high-impact performance and consistent results across seasons.
- Over 5 million contacts generated across campaigns, ensuring strong year-round reach
- Up to 4.5% engagement rate (Drive2Store), significantly driving interaction and store visits
- 70,000+ engagements exceeding planned volumes and confirming scalable performance
- Push open rates up to 26% consistently at the top end of industry benchmarks
- ~2.7 & 2.9 million impressions per campaign, ensuring high visibility across all touchpoints
The combination of formats and channels enabled a strong connection between awareness, engagement and store visits, while maintaining consistent performance across different campaign phases.
“The campaign showed how much can be achieved in a short time with clear coordination and an experienced partner. What impressed us most was how smoothly everything came together – from planning to execution. We are very satisfied with both the results and the collaboration.”
Manuela Leitgeb, Head of Marketing, BestDrive Austria
“I’m very proud of our team – this collaboration shows how smoothly our internal processes work together. Within a short time, we were able to align strategy, creation and media to deliver strong results across multiple campaigns.“
Alexandra Aichholzer, Country Manager Austria, Shopfully