MORE NUTRITION is one of the leading brands in the field of functional food and better-for-you nutrition in German-speaking countries. With the aim of combining enjoyment and nutritional value, More Nutrition is continuously expanding its range with innovative products. The campaign was crucial to support the retail launch of SatisBites and to successfully drive in-store awareness and trial. It aimed to build the protein snack category in-store, reach health-conscious shoppers, and overcome shopper barriers linked to the shift from online to physical retail.
THE CAMPAIGN’S IMPACT IN KEY FIGURES
16%
Sales uplift
245,000
Engagements
5.3 M
Impressions
GOAL
Successful product launch with measurable sales impact
- Launch-focused visibility for the new SatisBites protein bars through prominent digital promotion
- Fast awareness build-up for four newly listed products in a competitive retail environment
- Broad yet relevant reach within a performance-oriented target group
- Drive-to-store activation to move shoppers from inspiration to in-store purchase
- Measurable increase in point-of-sale purchases through digital shopper communication
- Data-driven evaluation of the sales impact of digital activation on brick-and-mortar performance using a test-and-control setup
STRATEGY
When digital activation meets in-store success
- Cross-channel digital activation along the entire shopper journey using Offers Unlimited
- Two-phase campaign setup to combine reach and performance:
Phase 1 – Awareness: High-impact visibility with a strong focus on impressions to maximise product awareness
Phase 2 – Activation: Retargeting and creative optimisations to increase interaction quality and drive-to-store visits - High-impact placement within the Shopper Network to reach consumers in a pre-purchase mindset
- Meta Story Ads to generate attention and strong engagement through immersive vertical formats
- YouTube video ads to achieve high reach and outstanding video engagement
- Programmatic Display with video, swipe gallery and map integrations to strengthen the drive-to-store effect
- Pinterest video ads to showcase visually appealing product content and engage inspiration-driven shoppers
- Continuous campaign monitoring including targeting adjustments, creative optimisation and budget shifts based on real-time channel performance
RESULTS
Strong reach, high engagement and measurable sales impact
- Approx. +16% sales uplift in digitally activated markets, demonstrating a clear impact on point-of-sale performance
- Approx. 5.3 million ad impressions delivered high launch visibility across all channels
- Around 245,000 engagements reflected strong interaction with the campaign content
- Average engagement rate of approx. 4.6%, performing within or above industry benchmarks across all formats
- Strong video performance, particularly on YouTube and Meta Story, driving high attention and interaction
- Engagement rate increased noticeably during the activation phase through retargeting and creative optimisation
- Balanced format mix successfully reached both male and female shoppers across all age groups
“This campaign clearly demonstrates how powerful digital shopper activation can be when strategy, execution and measurement work hand in hand. Together with Shopfully, we successfully turned a product launch into measurable sales growth and gained valuable insights into the impact on in-store performance.”
Carmen Benkö, VP Commercial Excellence & Activation, The Quality Group GmbH
“The close and collaborative partnership with More Nutrition was a key success factor for this campaign. By combining a strong cross-channel strategy with continuous optimisation, we were able to deliver both outstanding reach and a measurable sales uplift at the point of sale.”
Anne Bär, Director Brands Germany, Shopfully