ShopFully strengthens Australian presence with appointment of Brendan Straw to Country Manager

15 November 2022

Newsroom > Corporate

Brendan Straw

ShopFully — the leading European tech company in Drive to Store that connects millions of shoppers with the stores around them, has today announced the appointment of Brendan Straw as Country Manager for Australia. The appointment comes at a crucial time in catalogue digitalisation, when Australian retailers and brands need to transform their Drive to Store strategies and optimise their local media mix with new technologies.

Earlier this year, ShopFully acquired Tiendeo, a specialist in the digitalisation of catalogues, to form a combined group with teams in 12 countries, 370+ employees from 30 different nationalities, and a network of 45 million active users. The group has over 400 partnerships with major retailers and the world’s best-known brands including Carrefour, Auchan, Coles, ALDI, The Good Guys, PepsiCo, Lenovo and more.

ShopFully is committed to reinventing local shopping by supporting Australian retailers and brands to digitise paper catalogues and connect millions of online consumers with the physical stores around them, to boost local sales.

In his role, Brendan will bolster the Italy-headquartered company’s profile locally and unlock new growth opportunities with leading retailers and brands to capitalise on the technology that is transforming the paper catalogue around the world. Brendan brings with him a wealth of experience as a senior executive with a proven track record of boosting market share growth and delivering strong sales performance. Most recently, he held leadership roles as Head of Sales for Australia and New Zealand with TalkWalker and Chief Commercial Officer for OVATO. 

Through leveraging ShopFully’s partnerships, the local team will continue to support Australia’s retail landscape with solutions that will save on offline spending and amplify traffic in-store. 

Commenting on his appointment, Straw said, “ShopFully’s technology solutions and partnerships in Australia to date have been incredibly impressive. It’s a privilege to join the team while providing consumers with increased digital access to the much-loved catalogue.

“My background in retail media will be invaluable to launching ShopFully on a new growth trajectory and supporting the business to increase its reach – with not only its retailer customers but everyday Aussie users who engage with the ShopFully marketplace to find the best offers in their nearby stores.”

CEO and Founder of ShopFully, Stefano Portu welcomes the appointment saying, “Brendan’s experience in driving business outcomes speaks for itself, and we are confident that his strategic counsel and leadership, together with a strong team will help accelerate our growth in Australia.

“As Australian retailers and brands look to give new life to the paper catalogue through digital channels, we’re so proud to be strengthening our presence in Australia. It’s our priority to continue investing in the local market, and create value for Australian retailers and consumers through our technological solutions, especially in the face of the rising cost of living crisis.  

“We’re excited to have Brendan lead our Drive to Store charge in the Australian market at a time when the catalogue evolves to its next stage of life, being digital. ShopFully’s artificial intelligence-based platform (HI!) will be a priority in the region, supporting retailers to find the balance in their paper and digital mix, while ensuring they best reach their audience and reduce costs,” concludes Portu.