Retail is changing fast, and the future holds exciting possibilities. We asked digital experts and leaders from top global retailers to share their insights on the present and future of shopping. In this exclusive series, we bring you in-depth interviews to discuss digital transformation in retail. Watch our five-part series to discover the trends and technologies shaping the future of retail.
CHAPTER 1: CONSUMERS
What drives consumer preferences?
Consumer preferences are evolving rapidly. Let’s find out the key factors influencing today’s consumer behavior and how retailers can adapt to meet these changing demands.
With: Stefano Portu, Founder & CEO, ShopFully; Sarah Duchazeaubeneix, International Client Director (Retailer services), NielsenIQ; Ivano Garavaglia, Head of Retail Italy & Greece, GfK.
CHAPTER 2: RETAILERS
What are the challenges to take shopping to the next level?
In this crucial moment of transformation, retailers face many challenges: from balancing operational efficiency to delivering personalized and engaging shopping experiences. Here’s how they can overcome them to meet customer expectations.
With: Solange Farinha, Chief Customer XP and Digital Officer, Auchan Retail Portugal; Felipe Carenzo, Former Senior Account Manager, Meta, now Director of Growth & Expansion, Elims; Sarah Duchazeaubeneix, International Client Director (Retailer services), NielsenIQ; Stefano Portu, Founder & CEO, ShopFully.
CHAPTER 3: TECHNOLOGY
Which technology will disrupt retail the most?
Explore expert insights on how Artificial intelligence (AI) is the most disruptive technology in retail and how it can be leveraged to better understand consumer behavior, enhance personalization, and optimize supply chains.
With: Stefano Portu, Founder & CEO, ShopFully; Felipe Carenzo, Former Senior Account Manager, Meta, now Director of Growth & Expansion, Elims; Isabel Sáenz, Head of Digital Brand Strategy & Content Activation, Lidl Portugal; Solange Farinha, Chief Customer XP and Digital Officer, Auchan Retail Portugal; Barbara Donelli, Marketing Manager, Expert Italy; Andreas Castillo Kristensen, Senior Digital Media Manager, JYSK.
CHAPTER 4: STORES
What will the store of the future look like?
The store of the future will seamlessly blend technology and human interaction to create a personalized and engaging shopping experience. Here’s how to optimize merging the best of online and physical shopping.
With: Grégoire Kaufman, General Manager, CRAI Secom; Paula Marsilli, Media and Audiences Director Latam, Natura & Co; Stefano Portu, Founder & CEO, ShopFully.
CHAPTER 5: THE FUTURE OF SHOPPING
Your prediction on the future of shopping in one word
Finally, we asked industry leaders for their one-word predictions on what the future of shopping holds and how retailers can prepare.
With: Sarah Duchazeaubeneix, International Client Director (Retailer services), NielsenIQ; Felipe Carenzo, Former Senior Account Manager, Meta, now Director of Growth & Expansion, Elims; Ivano Garavaglia, Head of Retail Italy & Greece, GfK; Grégoire Kaufman, General Manager, CRAI Secom; Paula Marsilli, Media and Audiences Director Latam, Natura & Co; Andreas Castillo Kristensen, Senior Digital Media Manager, JYSK; Barbara Donelli, Marketing Manager, Expert Italy; Isabel Sáenz, Head of Digital Brand Strategy & Content Activation, Lidl Portugal; Stefano Portu, Founder & CEO, ShopFully, Solange Farinha, Chief Customer XP and Digital Officer, Auchan Retail Portugal.